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Analysis of the competitive environment

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  1. Introduction
  2. EuropaCorp
    1. Presentation
    2. The competitive environment of the industry
  3. Cote d'Or
    1. Presentation
    2. The competitive environment of the industry
  4. Comparison and contrast
  5. Conclusion

Since its creation in 1999, EuropaCorp won more recognition in the French market than in the international. The company was created by Pierre-Ange Le Pogam and Luc Besson, famous director and producer. The company broke into the film distribution and production markets. However, this firm, besides its main activity of film production has its production departments and distribution networks with other activities, such as: video distribution (by DVD, by VOD (Video On Demand)), TV rights sales to local or international distributors, strategic agreements with brands, merchandising and by-products related to films. Moreover, the company is developing complementary activities: for instance, music publishing, the production of advertisements and the publication of books related to the films.

Thus, since 1999, 60 production or coproduction films were released and around 57 millions audience were from France on 31th August 2008. Some examples: Kiss of the Dragon (2001), The Transporter Saga (2002, 2005 and 2008), Michel Vaillant (2003), Danny the Dog (2005), Tell No One (2007), Taken (2008) or Be Kind Rewind (2008). With an average of 10 to 15 films produced per year, EuropaCorp is one of the most dynamic producers in the French market.

[...] competitive environment of the film's production and distribution industry has to be made according to the Porter's Five Forces Model. Threat of new entrants: Each company which is on a market dreads when a new company breaks into it. Nevertheless, these new entrants are more or less threatening in accordance with their way to operate. Regarding the brand loyalty of each buyer, these one are not very loyal. Indeed, buyers for this kind of products are TV channels, VOD websites (by means of a partnership), merchandising companies, companies which manage cinemas or independent cinemas managers, final consumers (e.g. [...]


[...] The competitive environment of the industry: The analysis of the competitive environment of the chocolate industry has to be made according to the Porter's Five Forces Model. Threat of new entrants: Before breaking into a market, a company, as well as an established company, has to evaluate what threat his penetration will involve. Here are what incumbent companies fears from new entrants. First, it is important to know that chocolate consumers are often loyal to one brand, because they know this firm produces good quality products. [...]


[...] Thus, the European Union defines which raw materials can be used, that only thirteen sorts of chocolate exist (among them: white, dark and milk chocolates). For all of these sorts, appellation depends on cocoa content and raw materials used. The chocolate composition is high controlled. On March, 15th 2000, EU decided to create a law saying that ?chocolate which is made up of other vegetable fats that cocoa butter, supplementary of this one, is allowed to be made and marketed in At last, finished products made of chocolate have various VAT. [...]

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