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Behavior modification as the most important motivation factor in a bureaucratic organization

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  1. Introduction
  2. The basic principle of motivation
  3. Behavioral modification
  4. Edward Thorndike's views
  5. The notion of Operant Conditioning
  6. The implementation and outcome of behavioral modification in an organization
    1. Pinpointing employee behavior
    2. Tracking and reporting behavior
    3. Changing behavior
  7. Positive reinforcement
  8. Negative reinforcement
  9. Punishment
  10. Extinction
  11. Some practical examples
    1. Diamond international company
    2. Emery Air Freight
    3. Fast food franchise
    4. Large mid-eastern paper mill
    5. Connecticut general insurance company
  12. Conclusion
  13. References

According to a Japanese proverb, ?No man will find the best way to do a thing unless he loves doing it.? According to Herzberg, workers are motivated by two factors: those that give satisfaction and those that don't. The factors that satisfy include achievements, recognition, responsibility and professional advancement and the factors that cause dissatisfaction includes supervision, interpersonal relationships, working conditions, job security, benefits and salary.

[...] In the dining area Conversation was related to food and weather break of 5 min per hour for 5 customers was provided and A tent shaped sign was displayed indicating that food was available thus providing a topic of conversation. Results showed that the positive response because of smile was from 41% to 67% and because of the break, from 19% to 35%. The idea of tent was not successful at all. Large mid-eastern paper mill The mill had 1400+ employees safety-teams and 50 individuals per group. [...]


[...] Extinction occurs when there is no feedback to a person who is engaged in acceptable behavior. Eventually, the behavior would decrease and then finally stop. When behavior is gradually molded by successively pinpointing desired behavior with the help of positive reinforcement, it is called Shaping. For example, the training program of a surgeon at a hospital. NJ Transit is a big organization dealing with travel. Bus drivers come in contact with numerous passengers every day. The passengers usually thank the driver on teaching their destination. [...]


[...] Every firm must judge for itself the legitimacy of the arguments, both pro and con, and then determine whether or not organization behavior modification should be implemented.? References Paul J. Champagne and R. Bruce McAfee (1989). Using behavior modifications. Motivating strategies for performance and productivity pp.17-37. Joel Fischer and Harvey Gochros (1975).Operant consequences and rein forcers and their uses. Planned Behavior Change: Behavior modification in social work. Bernard L. Rosenbaum Ed. D. (1982). Self Implementation. How to motivate today's workers: Motivational [...]

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