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Cultural diversity is a source of international competitive advantage. Critically evaluate

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ETUDIANT
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Advanced
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management
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ESC...

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Benoit P.
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documents in English
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term papers
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8 pages
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Advanced
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  1. Introduction
  2. The debate on the trial and the condemnation of Louis XVI during the 18th Century and their consequences
    1. Anger towards the King
    2. Xenophobia's role
    3. The storming of the royal palace of the Tuileries
    4. The important disagreements
    5. The constitution of 1791
    6. The Girondins
    7. The Vendeans and Chouans
    8. The army of Dumouriez at Neerwinden and their loss to the Austrians
  3. Conclusion
  4. References

Most of companies employ people from different culture and want to manage them in order to use in the best way as possible this diversity. The management of this kind of workers must be adapted. To become a real international competitive advantage, cultural diversity in the company has to be seriously managed and thought. It can lead to a great success but also causes the failure of a company unable to manage it. The knowledge of the cultural diversity do that firms obtain a real international competitive advantage. Firms must develop a good understanding of the culture of others countries if they want to be efficient on the market. For instance Americans could lose Japanese clients if they fail to understand that Japanese use a period politeness to signal their intentions, the Europeans could be offended by the Americans with their informality such as standing with their hands in their pockets. To avoid such problems the necessary preparations is to become aware on cultural and language differences.
In this essay, we will show how the culture can be an international competitive advantage for the companies but also what can be the main problems of these phenomena. We will use the example of the company York which uses the cultural diversity in the best way.

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