Advertisers, through the media, have always exerted great influence on citizens. The media continues to evolve the strategies of advertisers to increase their market share, and hence, their turnover. The social and economic relations are disrupted at every revolution ", which allows a transfer of cash flows or digital data more quickly. Miles and miles thus become centimeters and inches for the new binary world.
Internet has truly transformed the notion of scale, allowing a West Indian to sell a DVD ordered and delivered from Vladivostok, to a Canadian. But it also allows an unknown artist to perform in front of hundreds of users on Second Life (1), or a politician to convey his speech to audiences. The problem thus posed, is due to the possibilities of the Web that seem endless to say the least.
The Web 2.0 (2) makes it possible to essentially dissect, analyze and interpret this memory. This study will present both the concept and principles of this in the first part, by addressing the roles played by users and of course by advertisers. The practices employed by them is discussed in detail later on in the essay. The examples that are used are of popular sites such as: You Tube, Myspace, Dailymotion, Agora Vox etc. By these methods, users become active transmitters and upset, the information monopoly held by the major media.
While new technologies have always fascinated crowds, such an excitement only lasts a certain period of time. The time needed for creative to release a new technological marvel, propelling its predecessor in sales bins. Internet is much more than that and the Web 2.0 marries perfectly with the Web 1.0, mainly because of how the two systems are complementary. This osmosis occurs naturally for the greater good of "the people of the canvas" (3) and at the expense of the emperors, are the major media and major groups that is mentioned later.
For many, the Internet is never more than a medium, and completely underestimating the place that makes the Web today. Some might even say that the web is becoming a mass medium. Unlike television, which consists of ten channels, it has several million channels. Difficult to reach a million people in thirty seconds on the canvas Mass communication is a phenomenon that originates in Ancient Greece with the envoy of the king and their calls to attract attention of medieval or rural guards equipped with a drum in the early twentieth century were also in their own way, the media of the time.
The media of mass communication have diversified in parallel with technological developments, technologies that have often been diverted from their original purpose for the benefit of this mass communication. It has become a commonplace to say that television and radio are part of our everyday life just as the Internet. This media was during a decade for the elite both in financial technology. Before diving into the heart of the matter, it is necessary to know about the creators of the Internet and then the history of the Internet.
Tags: Evolution of communication, media, internet