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Analysis of communication campaigns of Dolce and Gabbana

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Acepublisher .
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documents in English
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case study
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4 pages
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Expert
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  1. View
  2. The Audi society
  3. SWOT analysis
    1. External Analysis
    2. Internal Analysis
  4. Competitor Analysis
  5. Communication strategy for the Audi Q7
    1. Communication media
    2. Non-media communication
    3. Control of the communication strategy
  6. Conclusion

By definition, ?promotion' describes the messages that are sent through various media and are directed by a company towards its various stakeholders. It is intended to create a positive image of the brand and its offerings. Promotion is a fundamental element of the marketing strategy for the company activities. It can produce original and clear information about their products and persuade customers to buy the products.

In the luxury market, the products are already highly symbolic and imbued with meaning. Critics often blame the advertisements for luxury brands, their blandness and their excessive focus on the product. In the luxury market, it is essential that the communication serves the product and the brand and not the reverse.

Tags: Luxury brand advertising, D&G marketing, D&G communications

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