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Analysis of Dolce & Gabbana

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case study
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  1. Introduction of the company
  2. Business Strategy
  3. Limit: Counterfeiting
  4. Conclusion

The Dolce and Gabbana brand was part of the Versace fashion show last February 21, but for once, the duo of designers caused surprise by not only their sexy and glamorous silhouettes, but rather a urban style that was more more restrained and traditional.

How will the company Dolce and Gabbana succeed in maintaining its leading position in the luxury industry in an unfavorable international environment?

The Dolce and Gabbana Company was founded in 1985, and is now an international leader in the luxury industry.
Its two founders, Domenico Dolce and Stefano Gabbana were also the creators of the design and style of the company. They made their brand names known worldwide, and they are now instantly recognizable.
The group creates, produces and distributes high-end brands of Dolce & Gabbana.

For their creation, they mix the masculine and feminine styles in a style that is sexy, provocative and colorful in connection with the current fashion trends.

[...] Dolce & Gabbana The Dolce and Gabbana brand was part of the Versace fashion show last February 21, but for once, the duo of designers caused surprise by not only their sexy and glamorous silhouettes, but rather a urban style that was more more restrained and traditional. How will the company Dolce and Gabbana succeed in maintaining its leading position in the luxury industry in an unfavorable international environment? I. Introduction of the company The Dolce and Gabbana Company was founded in 1985, and is now an international leader in the luxury industry. [...]


[...] Direct sales outlets in Italy are controlled by local companies of Dolce & Gabbana and in the rest of Europe. The direction of foreign markets is assigned to subsidiaries of New York, Tokyo and Hong Kong to coordinate the management and distribution of wholesales and retails in their respective territories. III. Limit: Counterfeiting Counterfeiting affects all areas of industrial production and particularly the luxury industry. According to an article in Le Monde of 04/03/2008, luxury brands are particularly affected by counterfeiting because it is a criminal activity that represents a global turnover of 500 billion Euros. [...]

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