Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Analysis of process purchase and types of consumers

Or download with : a doc exchange

About the author

 
Level
General public

About the document

Acepublisher .
Published date
Language
documents in English
Format
Word
Type
case study
Pages
3 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. Identify the different 'types' of shopper
  2. Determine the major influencing factors in the shopping process
  3. Conclusion

According to the Oxford English Dictionary, to shop means "to go to a shop or shops to buy goods". Therefore, the retailers have to know who shops. They have to determine their shoppers' profile and then understand the shopping process to be able to have an effect on it, through retail marketing, and improve their sales and the consumer's perception of the shop. Some retail theories identify the different types of shoppers, highlighting the major influencing factors in the shopping process.

Similar documents you may be interested in reading.

Analysis of the shampoo market

 Business & market   |  Marketing   |  Presentation   |  02/06/2011   |   .doc   |   8 pages

Consumer Behaviour

 Business & market   |  Business strategy   |  Case study   |  12/18/2013   |   .doc   |   4 pages

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

Louis Vuitton marketing strategy and the emerging luxury market in China

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   19 pages