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Analysis of the marketing strategy of Emi - The music recording company

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Acepublisher .
Published date
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documents in English
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Type
case study
Pages
7 pages
Level
General public
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  1. Presentation
    1. The market of music
    2. The competitors
    3. The consumers
    4. Emi
  2. Mission statement
    1. Where we are?
    2. Internal factors
    3. External factors
  3. Vision statement
    1. Where we want to be?
    2. Objective
    3. Goal
  4. Strategy implementation
  5. Evaluation

In the last 10 years, the music industry knew a deep period of crisis. There are several reasons: the new opportunities provided by Internet, the changes in the way of listening music, the price of the DVDs, etc But if the environment and the market evolved, the industry stayed inactive. When the sales of compact discs began to decrease, the majors didn't ask themselves if it was the time for a change. All the markets follow the life's curb of the products, but the music industry didn't.

The compact disc, compared to the uses of the consumers, didn't feet anymore. During this period, the piracy was the only answer to the decrease that the majors found. If it accelerated for sure the death of the compact discs, it was not the only reason. Internet has changed the relationship between consumers and music. All the elements of the market changed.

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