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Brand management of Mumm

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Acepublisher .
Published date
Language
documents in English
Format
Word
Type
case study
Pages
10 pages
Level
General public
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  1. History of the house mumm
  2. Reputation
  3. Brand awareness
  4. Perceived quality customer
  5. Loyalty image
  6. Brand identity
  7. Sponsorship
    1. Sports
    2. Arts
    3. Gastronomy
  8. Advertising and special products

The House of G.H. Mumm was founded in 1827 by George Hermann Mumm and is today the third-largest champagne producer in the world, with more than 8 million bottles sold each year. Around 60% of the company's sales are credited to exports. GH Mumm is found in more than 100 countries worldwide and is a leading brand in Europe, especially in France. In 2005, the House became part of the Group Pernod Ricard, which is the second-largest wines and spirits producer over the world. As a major player in the world of champagne, Mumm has been instrumental in the success of this outstanding product across the centuries. It has been behind advances in viniculture and high-profile initiatives which have helped establish champagne's international reputation while respecting tradition and keeping pace with changing tastes and fashions. The company has a very good system of brand management, thanks to its image, reputation, quality, and brand awareness.

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