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Budget airlines marketing report

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Acepublisher .
Published date
Language
documents in English
Format
Word
Type
case study
Pages
20 pages
Level
Advanced
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  1. Research conducted - External audit
    1. The Macro environment: PESTLE analysis
    2. The Microenvironment: Porters five forces
    3. S.W.O.T. analysis
  2. Objectives
  3. Customer segmentation & market positioning
    1. Segmentation strategy
    2. Perceptual Mapping
  4. The four marketing P's

This report is aimed at researching into the budget airline industry, in the hope to find a gap in the current market, which we can implement. This is a difficult task, as there is a huge amount of competition already in the market and everything imaginable has been tried by one company or another in an attempt to break into this market, most of them have failed and gone into liquidation because they have been unable to compete with the major competitors like Easyjet. We need to discover some type of niche product or service that can therefore give the company some competitive edge to gain sales and hopefully market share.

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