Business case study: Panera Bread
- Target market
- Growth strategies
Panera Bread began back in 1981. It started out as a small sandwich shop. After going public the company grew in size with the addition of more stores. It is currently headquartered in Missouri. Revenue has seen a tremendous change for the better. This year alone revenue is expected to come out near one billion U.S. dollars. In order to achieve its great success the company had to implement many successful strategies. These strategies include; identifying the opportunities and threats, analyzing the target market, determining position in the market, deciding on a growth strategy and figuring out the marketing mix.
Tags: Panera bread case study, Panera bread case study analysis, Case study of Panera bread company
[...] Due to decrease in bread consumption in the United States Panera made a very important change in their bakery products. Panera Bread quickly developed high quality, low- carb breads and suitable low-carb menu items. At Panera, prices are usually set above the market. Because the factors that go into making the Panera experience are costly, the markup can be seen through a higher price on the menu. In the end, the average consumer will not pay a dime more than he/she has to. [...]
[...] All that a commercial must do is to show how warm and welcome Panera Bread is. Its tremendous value will reel in many curious consumers. For the price of the regular sandwich, you get to enjoy a warm atmosphere with a free wireless internet. The cooks are welcoming and so is the lighting. Conclusion Panera Bread owes much of its success to the brilliant executives who were able to engineer a system so appealing that a TV commercial does not come close to showing how much value one actually gets. [...]
[...] Panera Bread has introduced its new Crispani product to consumers, which has quickly gained popularity. Ron Shaich calls the Crispani first of a wave of products for the evening” Maybe that means there will be more where the Crispani came from. Suggestions By offering a larger variety of sandwiches and salads Panera can increase its customer base. Although it’s current line up is diverse, by adding other varieties more customers can be brought in from outside of the target market. [...]