Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Calvin Klein & Tommy Hilfiger : Distribution

Or download with : a doc exchange

About the author

 
Level
Expert

About the document

Acepublisher .
Published date
Language
documents in English
Format
.ppt
Type
case study
Pages
60 slides
Level
Expert
Accessed
2 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. Calvin Klein
  2. Tommy Hilfiger
  3. Brand Comparison

Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both aesthetic as well as the business style of both companies occupy a core position in their lifestyle. This approach is the opposite from the traditional European luxury houses, which keep a control over manufacturing and distribution. This control is kept so as to highlight the European heritage and maximize true prestige. The two companies Calvin Klein and Tommy Hilfiger are flexible to compromise on control and aim at exclusively maximizing revenues.

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

Louis Vuitton marketing strategy and the emerging luxury market in China

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   19 pages

Most rated for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages