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Citroen in the chinese market

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Acepublisher .
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documents in English
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Type
case study
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22 pages
Level
Advanced
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  1. The Chinese market
    1. Chinese panorama
    2. Economic situation
    3. Demographics
    4. International relationship
  2. The car market
    1. Environmental aspect
    2. Offer (Influence)
    3. Competition
    4. Perspectives
    5. Other elements
  3. Citroen in China
  4. The project
    1. Target
    2. Positioning
    3. Copy strategy
  5. Marketing Mix
    1. The product
    2. Promotion
    3. Place
    4. Price

The table of contents of the report : The Chinese Market, Chinese panorama, its economic situation, demographics, International relationships, China's Car Market, its environmental aspect, offers, competition, its perspectives, Citroën in China, and the Industrial tools in China. The report also contains the process of the project, targets, its positioning in the market, its copy strategy, and marketing mix. The report also tells us about its products, ways of promoting its products in different places and also the prices of the different products.

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