Coach and Polo Ralph Lauren
- An American story.
- The Coach Brand.
- Business philosophy.
- Distribution business model.
- Excellence formula.
- The 'win-win' combination.
- Will the excellence continue ?.
- Geographical swot.
- Polo Ralph Lauren Brand.
- Major milestones of Polo Group development.
- Brand extension.
- Distribution strategy.
- Distribution business model.
- Retail strategy.
- Retail financial figures.
- Comparison of Distribution Coach and Ralph Lauren- Difference.
- Comparison of business strategy.
- Opportunities and challenges.
- Swot- distribution and strategies.
- Retail segment.
International distribution focus : Coach: mainly focus on US & JP, with limited presence in other countries, especially in Europe. Polo: more interested in global expansion in Euro and Asia (GCR, JP, Korea, Russia, etc). Factory outlet penetration : Coach: more selections of product and locations. Polo: limited assortments and locations. Brand strategy : Coach: Single brand. Polo: Multi brands. More vertical extension than Coach. Brand positioning : Coach: Modern, fashionable. More accessible and affordable. Polo: Classic, elegant. At higher end segments. Design philosophy : Coach: Use young, well-known designers for seasonal collections. Polo: Focus on in-house designers.
[...] Keeping the High quality of the products Geographical SWOT Geographical SWOT (cont'd) POLO RALPH LAUREN Brand Superior quality design Craftsmanship Longevity & Timelessness Leading lifestyle luxury for men, women, children and home all around the world Major milestones of POLO Group development Brand Extension Vertical extension Horizontal extension Brand Vertical Extension Men's & Women's & Children's clothes & Accessories Brand Horizontal Extension Geographic location Polo Ralph Lauren Distribution Strategy Distribution Strategy Retail over 275 retail stores contribute over 40% of sales Wholesale half of total revenue Licensing more than 100 licensees contribute around 10% Distribution Strategy Manufacturing No in-house manufacturing facilities 350 contract manufacturers worldwide Distribution Business Model Retail Strategy Store Expansion A number of flagship stores in prime city locations to enhance brand image Support wholesale distribution Real estate and store build-out skill Gaining greater control over its brands and retail channels Bought out its licensees, such as childrenswear, part of its Japanese market and all of the Lauren line. [...]
[...] Brand positioning Coach: Modern, fashionable. More accessible and affordable. Polo: Classic, elegant. At higher end segments. Design philosophy Coach: Use young, well-known designers for seasonal collections. Polo: Focus on in-house designers. Opportunities and Challenges Emerging markets- new market development Online shopping- potential cannibalization Economic fluctuations Shifts in fashion Strong competitions from varied levels of brands Counterfeiting Dependence on senior management Balance between brand image and distribution level SWOT- Distribution & Strategies Retail Segment Polo Ralph Lauren Retail business includes three major groups and 2 [...]