Coca-Cola (Japan) Company
- Situation Analysis
- Problem/Decision Statement
- Identification of Alternatives
In 1957, Coca-Cola Japan Company (CCJC) was established. The company has become a major player in the Japanese beverage industry. Despite the fact that Coca-Cola is an American company, many of its products have become very popular in the traditional Japanese culture. SWOT analysis will be used to analyze the current situation in which CCJC operates.