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Coca-Cola and Pepsi

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General public

About the document

Acepublisher .
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documents in English
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Type
case study
Pages
9 pages
Level
General public
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  1. Introduction
  2. Historical
  3. Situation analysis: -SWOT of the market
  4. Marketing strategy
  5. Mix market analysis
  6. Prospects for the futur
  7. Conclusion

In order to make a developed competitive analysis of two big multinational, I choose an industry which involves us directly; I speak about the industry of cola. I found interesting to take two actors of cola's market, two companies who have different strategies, for an almost equal notoriety. When one chooses red, the other chooses blue. Since a century, Coca and Pepsi are fighting without mercy in the world wide. The two most important brands of capitalism and American taste are competing on best market, place, sellers?

Firstly, I will make an overview of those two multinational, and a situation analysis, then I will deal with the cola's market and marketing different strategies of those two companies. To finish, I will make an analysis with a mix marketing of the companies. To conclude, I will try to provide constructive criticism for a well comprehension of their market position and will also focus on future prospects of companies.

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