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Commercial and marketing success of ' Canal + ' .

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Acepublisher .
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documents in English
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case study
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12 pages
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Advanced
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  1. External analysis : the market of the french channels.
    1. Rivals on the market.
    2. Analysis with PESTL model.
    3. The 5 porter's forces.
  2. Internal presentation : canal +.
    1. Introduction.
    2. Key success factor .
  3. Marketing management.
  4. Marketing et advertising communication.

Throughout this paper, I will try to describe how canal +, a television channel became a cult. The choice of this TV channel was immediate because of the attention I pay to it. It also appears to be particularly interesting on account of the story of the company, but is especially attractive because of the commercial and marketing success of Canal +. This study has been conducted in three parts. In the first part, there is a description of the market of French channels, illustrated by the use of the PESTL model, and the 5 forces of Porter models. In the second part, we shall make a presentation of the company Canal + and will attempt to reveal its description, its general politics and the keys to its success. In the third and final part, I will explain the Marketing communication and Advertising communication of the company, with the Marketing analysis management.

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