Comparison of game consoles in terms of design and innovation: the PS3, Xbox 360 and Wii
- Introduction to the Company
- The choice of logo
- SWOT analysis
- Intra-industry competition
- Products and alternative services
- Bargaining power of suppliers
- Threats of new entrants
- Bargaining power of customers
- PESTL analysis
- The BCG Matrix
- Overall business strategy
- Promotion and Communication
The market for home consoles includes competitors who are engaged primarily in a technological one-upmanship. The market is constantly coming out with more advanced consoles that are powerful and more complete. The last generation of consoles brings a new dimension to this battle.
From a technological standpoint, the three rivals are not fighting with the same weapons: the PS3 and Xbox 360 consoles are very sharp in terms of graphics performance; they provide images in high definition (Blu-ray, Sony and HD DVD at Microsoft). Both consoles have been proposed by Sony and Microsoft respectively and are multifunctional, as they are able to play music, videos and photos.
Tags: Gaming consoles, Xbox360, PS3, Sony, Microsoft