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Corporate Decathlon - Universe workshop

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  1. Language
  2. Language and Lexicon
  3. Features of Language
  4. Language Structure
  5. Language Processing and Cognitive Psychology
  6. Conclusion

In July 1976, Michel Leclercq of DECATHLON created the first large area devoted to sports at Englos, near Lille. 30 years later the brand has 331 stores including 113 abroad, and achieved a turnover of 3.431 billion Euros for 2005, up 10.3% over the previous year.

It holds the first place in the French market for the design and distribution of sporting goods. Nearly 30,000 employees are part of Decathlon, 51 nationalities are represented, and the focus is on internal training.

The average age group is 27 years. The staff has 12% stake through the employee savings plan, Gerard Mullen (Auchan Group) holds 48% stake and the rest is owned by Michel Leclercq.

Originally, only a distributor, Decathlon has become producer since 1986. Today, this production represents 52% of products distributed in stores. The design of these private label (store brand) is the singularity of Decathlon in relation to its competitors, even if referencing brands remains a priority. To be even closer to its customers and to better meeting their expectations, Decathlon has created and developed Passio n Brands from 1996.

Decathlon is also distinguished by the quality of its services.Consulting, custom production, testing on site, rental, repair and maintenance of all sports equipment. As a producer and distributor, Decathlon promotes value for money. The price range is broad and corresponds to a wide product range as well. Decathlon, through its own pricing policy, seeks to meet the expectations of all its customers, from the amateur sports competitor until a professional.

Located in the commercial area of the triangle Bron, business unit Decathlon St Exupery has crucial assets (sales area of 10,000m2, location, human resources) and has imposed a dozen years on the market Sport of Lyon with an annual turnover of 29 500 euros.

The universe of this workshop and rental outlet is the largest group with an annual turnover of € 660 554, was the only workshop to carry out the individual service lines directly on the point of sale (lines 1, 2and 3), the other teaches workshops working with a centralized shop(service center) that provides maintenance and repair of equipment for the 26 stores in the Rhone-Alps region.

Winter rental is focused primarily on the material of sports and represents 350KEuros CA over a period of five months, which represents half of sales of the universe. There is a fleet of approximately 1000 pairs of skis to meet all customer classes. An average of 400 clients per week, focused on the weekend and school holiday periods are serviced.

Tags: Decathlon, workshop, business

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