Creation of product
- Chosen product and target market
- Product description
For our project, we aim to create heating socks, named HotSweeteesSocks. This product is expected to reach maximum sales during winter. The heating socks are intended for everyone, whether men, women, or children. Their main use would be inside the house, even though they can also be worn inside shoes. We hope to appeal to each potential market segment by offering different designs of the product, so everyone can find a product to suit one's taste. The product would be available to all, since we plan to commercialize it through supermarket channels.