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Danone in India

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case study
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  1. History of Danone India
  2. The macro environmental environment
  3. External analysis: PEST analysis
  4. Political analysis (see map p.7)
  5. Economical analysis
  6. Social analysis
    1. Geography
    2. Population ( see map p.7)
  7. Religion
  8. Technological analysis
    1. Transportation (see map p.8)
    2. Energy
  9. Danone India Pvt Limited
  10. Market entry
  11. Production
  12. Local empowerment
  13. Distribution
  14. Promotion

Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became a Danone subsidiary. It was said that this had required an investment of RS 150 cores. After this merger, Danone became number one in biscuit and water manufacture on the Indian market due to their three principal brands, Aqua, Britannia and Tiger. The fact that these three brands were already well known and appreciated by the Indian consumers, permited Danone to win over the market quickly.

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