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Décathlon - Management strategy

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documents in English
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case study
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8 pages
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  1. Evolution of the number of stores
  2. Decathlon stores in the world
  3. Decathlon's presence in the world
  4. Style of management
    1. Information
    2. Organization chart
  5. Consumers-competitors
  6. Prospects
  7. Evolution of the turnover from 1976 to 2004

In this study, I have tried to present an explanation of the development of DECATHLON SA Epinal. However, I did not have enough information to prepare a complete file, as I did not have access to an organization chart, or any data about it. Thus I have based the analysis on all the branches of the brand DECATHLON. I thus will explain how DECATHLON emerged, how the company is evaluated, and everything else about it which is interesting.

Identity & activity

DECATHLON is a Sports store. This company offers the customer Sportswear, Sports accessories, and anything else related to Sports activities. I will shortly start working for DECATHLON EPINAL, and I consider this a valuable opportunity, because I am very interested in sports. Sport is my passion, and I am privileged to have the opportunity to work in this domain.

Historical

In 1976, Michel Leclercq founded DECATHLON. The first self-service store specialized in Sport products opened in Englos, near Lille. Its concept was new to France, and the objective was to fit all the sportsmen and sportswomen at the best possible price, from the beginners to the enthusiasts.

Since then, DECATHLON has represented the passion to do everything for the consumers. To begin with, it serves a collective plan: to favor the development of the greatest number of people who practice any kind of sport. Subsequently, it became an idea that spanned all five continents from Europe to China, passing by USA and the Indian Ocean.

Tags: Decathlon, Sports equipment, Decathlon in Epinal

[...] consumers or for amateurs. However, it is not a new brand. DECATHLON was established in 1976. Historical In 1976, Michel Leclercq founded DECATHLON. The first self-service store specialized in Sport products opened in Englos, near Lille. Its concept was new to France, and the objective was to fit all the sportsmen and sportswomen at the best possible price, from the beginners to the enthusiasts. Since then, DECATHLON has represented the passion to do everything for the consumers. To begin with, it serves a collective plan: to favor the development of the greatest number of people who practice any kind of sport. [...]


[...] Evolution of the number of stores Decathlon stores in the world NUMBER OF STORES (AU 31/03/2005) FRANCE 218 SPAIN 44 ITALY 31 GERMANY 7 ENGLAND 6 BELGIUM 5 CHINA 5 UNITED STATES 4 PORTUGAL 4 POLAND 3 NETHERLANDS 2 BRASIL 2 TOTAL 331 Decathlon's presence in the world Style of management Information: Yves Claude is the managing director of DECATHLON France. In 1981, he was employed as ?In-Charge? and in 1982 he was promoted to ?Managing director? was made responsible for all the South-Eastern countries from 1986. [...]

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