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Analysis of Facebook Marketing

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case study
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9 pages
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  1. Introduction
  2. SWOT Analysis
    1. Forces
    2. Weaknesses
    3. Opportunities
    4. Threats
  3. Strategic recommendations
  4. Conclusion

Mark Zuckerberg created Facebook from his room at Harvard university on February 4, 2004. It was a huge success on campus and more than two thirds of the students enrolled in 2 weeks. He then decided to extend the use of Facebook to other universities, in partnership with roommate Dustin Moskovitz.

The first universities to benefit were Stanford, Dartmouth, Columbia, Cornell and Yale universities, and others that were near Harvard. At the beginning of the next summer, Facebook was already present in almost 45 universities in the United States and had hundreds of thousands of users. The site name is inspired by the photo albums in which photos taken from all students during the school year are gathered, and distributed at the end of the term to the students of high school.

According to the 2008 Forbes list of richest people on the planet, Mark Zuckerberg's fortune is estimated at 1.5 billion. At the age of 23 he holds the distinction of being the youngest billionaire on the planet. He was even in the list of the most influential people in the world compiled by Time magazine in 2008, at the 52nd rank. Having refused an offer from Yahoo for $ 1 billion, the company was valued at more than 15 billion before declining in 2009 to around 4 billion.

Facebook is a social networking website designed to bring people closer or nearer. In December 2008, he collected more than 140 million members around the world including almost 4 million in France, it is the 5th most visited site in the world according to Alexa Internet.

As a social network, Facebook allows its users to enter personal
information and interact with other users. Information that may be made available to the network concerning the civil status, and education interests. This information allows users to find others sharing the same interests. These can form groups and invite other people. Interactions between members include sharing documents and correspondence media.

Fever of social networks is now spreading from Bogota to Manila,from Budapest to Seoul. Customers in these countries are passionate about their American counterparts, The international audience of all the sites like Facebook, Orkut, MySpaceand Skyrock.com rose 25% in one year. In total more than 580 million people visited one of these platforms, reports the Institute of American Score.com.

Facebook has hit the fruits of its internationalization efforts. The launch versions in Spanish, German and French earlier was a success. The attendance in Europe has increased by 303%, to 35.3 million visitors and is close to the American audience.Facebook is the world's leading social networking sites with over 160 million registered users.

A person or company can sell its products or services on Facebook as this has become an excellent vehicle for promoting emerging artists and young companies that rely on"viral marketing".

The site is evolving, any user can participate in its "improvement", create a group, application .. That's the genius of the creators of Facebook, the site has virtually been limited only by the imagination of its users.

Tags: Facebook, viral marketing, social network

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