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Strategic analysis of Thomson

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documents in English
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case study
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5 pages
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  1. Introduction
  2. SWOT Analysis
    1. Forces
    2. Weaknesses
    3. Opportunities
    4. Threats
  3. Strategic recommendations
  4. Conclusion

The company Thomson originated in 1879 by the association of Elihu Thomson and Edwin Houston. Originally the company specialized in the distribution of electrical equipment.

Through multiple acquisitions and mergers, it was oriented towards the design and manufacture of electronic and audio-visual equipment. Thus, in the 1980s, the company was well known for its business segments: consumer electronics and professional equipment. This earned it the place of a leader in the market for televisions globally.

However, in 2006, due to the rapidly changing market, Thomson was no longer able to keep pace, and therefore decided to leave its core craft to move towards a new concept: the design and manufacture of video systems and digital images for media and entertainment.

Thomson's strategic objective and goal is to be the indispensable provider in television and sell turnkey solutions for manufacturing and distributing digital images.

Logically one can say that the market in which Thomson has been repositioned carries with the arrival of telecommunication operators in the world of broadcasting as ADSL.

Tags: study of Thomson , analysis, strategic objectives

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