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Diamond Travel : market strategy and financial statement

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Acepublisher .
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documents in English
case study
9 pages
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  1. Executive summary
  2. Description of diamond travel
    1. Product
    2. Location
    3. Services
    4. Form of organization
  3. Market conditions and target customers
    1. Area
    2. Market research and competition
    3. Segmentation and customers profile
  4. Market strategy and implementation
  5. Management
  6. S.W.O.T - analysis
  7. Investment
  8. Financial statement
    1. Break - even analysis
    2. Projected Profit and Loss
    3. Monthly cash flow

Diamond Travel is a private Inc. company with two headquarters. The company will begin operations in the end of September 2007. The founders of Diamond Travel are experienced in the Travel industry, marketing and international business with the special goal of being the number one on the high class travel sector. With deluxe packages customized especially for the top notch segment, Diamond Travel takes the advantage of its experienced staff and effective management to offer flawless high customer oriented service. An opportunity for Diamond Travel success exists because of the high end consumers, and the reason for that is the growth rate of 12 % in comparison to the last 5 years. Furthermore Diamond Travel is the customer for the customer. In other words, the clients create their own personalized dream trips, vacations and travel destinations.

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