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Direct marketing of low cost airlines in the world

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  1. Introduction
  2. Position of the L'Oreal and Henkel on the market for cosmetics
  3. History of the two groups
    1. Time axis of Henkel
    2. Time axis of L'Oreal
  4. Determination of the core businesses of both companies
  5. Areas of strategic activities of the two groups
  6. Determination of the target of L'Oreal and Henkel
  7. Determination of the need satisfied by the products of L'Oreal and Henkel
  8. Type of technology used in the SBU studied
  9. The competitive forces of Porter
  10. Threats and Opportunities in the cosmetics market
  11. The key success factors
  12. Map of strategic groups
  13. Strategic analysis of L'Oreal and Henkel
  14. Strengths and weaknesses of L'Oreal
  15. Strengths and weaknesses of Henkel
  16. SWOT Analysis - L'Oreal, Henkel
  17. The value chains of the two groups
  18. The BCG Matrix for L'Oreal and Henkel
  19. Financial Comparison
  20. Revenue breakdown by business
  21. Evolution of profitability
  22. Evolution of the share value
  23. Comparative analysis of strategies
  24. Global Strategy of L'Oreal
    1. Strategy of constant innovation
    2. An intensive communication strategy
    3. The concentration of its activities
    4. Internationalization strategy
  25. Global Strategy of the Group Henkel
    1. Innovation Strategy
    2. Communication strategy for the "Citizen"
    3. Diversification strategy
    4. Internationalization strategy
  26. The future of Henkel
  27. The future of L'Oreal
  28. The cosmetics market
  29. Justification of the hexagon sector of Porter
  30. The threat of new entrants
  31. The threat of substitute products
  32. The bargaining power of customers
  33. The bargaining power of suppliers
  34. The threat of firms in the sector
  35. The power of the state
  36. Analysis of key companies
  37. Breakdown of the couples Opportunities / Threats and Strengths / Weaknesses
    1. L'Oreal
    2. Henkel
  38. Conclusion

Following the attacks of September 11, 2001 and the hijacking of four airliners of Boeing 767 and Boeing 757, the airline industry is experiencing a period of crisis marked by a general decline in passenger inflow. This crisis was further exacerbated in 2003 by the SARS epidemic and the second Gulf war and placed the majority of airlines in difficult circumstances.

In early 2003, many airlines (including American companies in particular) were faced with serious financial problems. Consequently, they had to initiate programs to reduce costs such as layoffs, salary reduction, and reduced number of routes. Some even had to seek Chapter 11 protection of the U.S. law for protection against bankruptcy.

Recent years have seen the emergence of low cost carriers on short-haul offering reduced prices in exchange for board service and a limited number of constraints as a liaison between smaller airports. These companies include Ryanair, Easyjet etc. that have record some of the best performances.

As economic news shown daily, successful companies are those that combine innovative, effective communication and commercial activity performance.

The quality of the triptych marketing tools, sales and communication is central to value creation and enhancement of business.

All of these functions, including the strategic nature is well established, are now experiencing a profound change. Their purpose is not only to anticipate customer expectations and respond with an appropriate offer, but also develop lasting relationships between companies and their customers.

The objective of this project will be to see the complexity of the data set in response to a problem.

These companies use modern aircraft fuel efficient and designed for use in continuous flow. Of these companies the cost of fuel is half the price of the flight.

Our company is French, because the competition is not present, since France has only one low-cost airline that is "Air Antilles Express."

Thus, we decided to create our own low cost airline Oxyg'air to compete with foreign companies already in existence, performing the French national flights. It would also be more beneficial to the economy of our country to favor French companies.

A cheap airline (often referred to in French by the English name of American low-cost airline) is an airline offering flights generally short or medium-haul low prices, but providing fewer services than traditional companies.

The concept was born in the United States in the late 1940s but not developed until the 1970s with current success of Southwest Airlines. These low-cost airlines have emerged in Europe in early 1990 and spread across the world. In recent years, low-cost airlines have revolutionized the world by air.

Seven young entrepreneurs have got together and created Oxyg'Air, which will appear in airports in May of 2007.

Oxyg'Air has chosen to specialize in a first step in the segment of domestic flights, with the main destinations: Paris; Lille; Le Havre; Strasbourg; Nantes; Limoges; Lyon; Bordeaux; Toulouse; Grenoble; Marseille; Nice; and Ajaccio.

There will be a maximum of slots scheduled with respect to the Marseille ? Paris sector as EasyJet, one of the major competitors, has abandoned the line.

Tags: low cost airlines; EasyJet; Ryan Air; Oxyg'Air; direct marketing of low cost airlines

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