Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Enhancing Employability in Marketing

Or download with : a doc exchange

About the author

Lawyer/Lecturer
Level
General public
Study
criminal law
School/University
USIU

About the document

Herold k.
Published date
Language
documents in English
Format
Word
Type
case study
Pages
4 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. Introduction
  2. Overview of current trends in the Marketing/Advertising industry
  3. Selection Methods used by Employers, Agencies and Recruiters.
  4. The advantages of one-year long work placement from a second year undergraduate's point of view
  5. The disadvantages of one-year long work placement from a second year undergraduate's point of view
  6. Reasons for taking or not taking placement

The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the global recession that was being faced globally. London, being the country's capital had suffered a lot due to this global recession since the financial and banking industry started performing dismally. Particularly, the banking and finance industry has witnessed this and there is since a vacancy hence the need to employ more marketers and advertisers in London as its the country's hub. Financial services, professional services, not-for-profit and media are hiring the majority of marketers in London (Anderson & Marsh, 2011).

Also, another current trend worth taking note of in the marketing and advertising industry in the U.K is high demand for digital marketers. Technology has revolutionized the traditional way of doing business. Companies are now hiring personnel who can compete globally and those who are techno-savvy. For example, online marketing is a tool used by most companies that want to gain a global audience. Another significant trend in this industry is demand for marketers driven by regional specific industries. Each region in the U.K has a specialized marketing need.

[...] Enhancing Employability in Marketing Introduction Overview of current trends in the Marketing/Advertising industry The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the global recession that was being faced globally. London, being the country's capital had suffered a lot due to this global recession since the financial and banking industry started performing dismally. [...]


[...] An example would be Leeds is dominated by retail, financial and professional services; Sheffield by manufacturing and public sector; Greater Manchester has a diverse mix of industry, commerce, public sector, as well as dominating the creative agency sector outside of London. The location of the port cities of Liverpool and Newcastle mean they operate almost as separate economies in their own right. This means that the demand for marketers will vary greatly and will definitely depend on the demand and supply rule otherwise known as Adams invisible hand theory. (CBI employability report 2010). Finally, the industry has also experienced a high turnover in the fast moving consumer goods sector. [...]


[...] Having employability skills will give a candidate a head start at such a time when many graduates competing for the minimal career opportunities. There are very many varying roles in the students' union, outlines. All these can enable one to develop working life skills, be it business and customer awareness, or teamwork as part of the communication or bar staff team, cultural awareness and problem-solving skills that are essential in an elected post. In addition, great leadership potential and responsibility becomes evident when one is a student union leader. [...]


[...] Conclusion In conclusion, I would say that work placement is a very positive thing to all students in the university as it helps them be distinguished from the rest. )It is from the work placement that they learn their people skills, ability to interact with others, ability to work under anxiety and capability to labor as a team member. Reference Baird, D Work Getting the Most from Work Experience. New Law Journal, 155(7167). Brown, G. & Ahmed, Y The Value of Work Placements. [...]

Similar documents you may be interested in reading.

The Gillette marketing strategy: The key success factors

 Business & market   |  Business strategy   |  Term papers   |  05/14/2009   |   .doc   |   14 pages

Market Penetration: Recycling fish wastes

 Business & market   |  Business strategy   |  Case study   |  01/10/2011   |   .doc   |   12 pages

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

Louis Vuitton marketing strategy and the emerging luxury market in China

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   19 pages