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Entrepreneurship: the Arena Coffee

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Advanced

About the document

Acepublisher .
Published date
Language
documents in English
Format
Word
Type
case study
Pages
11 pages
Level
Advanced
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  1. Company information
    1. Presentation of the concept
    2. Mission statement
  2. Marketing mix
    1. Product
    2. Price
    3. Promotion
    4. Place
    5. Physical evidence
    6. People
    7. Process
  3. Competitive analysis
  4. Market analysis
    1. Political and legal factors
    2. Economical factors
    3. Social factors
    4. Technological factors
  5. Industry analysis
  6. Marketing plan
    1. SWOT analysis
    2. Marketing strategy
  7. Financial Projections
    1. Financial plan
    2. Estimated turnover

The idea of this business plan is to create a bar turned to the games center. At the same time of along with the activities of a classic bar, we will offer gaming activities such as board games, poker, video games and cyber services. First of all, we shall understand the concept of the bar, then study the marketing mix of the company and the competitive analysis. In this document we will analyze the market and the industry that we are operating in. Finally, we are going to finish with the marketing plan and the financial projection.

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