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A study on customer's satisfaction on Pantaloons

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indian project
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  1. Introduction to success mantra of retail business
  2. Overview of retail industry in India
    1. Importance of retailing
  3. Need of the study
  4. Objectives of the study
  5. Research methodology
  6. Review of literature
  7. Company profile: Pantaloons
  8. Pantaloons performance on success mantra of retail business parameters
  9. Analysis and interpretations
  10. Suggestion and conclusion
  11. Bibliography

Retailing, it's an emerging trend in the India and Hyderabad is not far behind which is also witnessing the stupendous growth and opportunities presented by this sector. The term Retailing is defined as ?All activities involved in selling goods and services directly to final consumers for their personal, non business use. Many institutions ? manufacturing, wholesalers, and retailers ? do retailing, but most retailing is done by Retailers: A business whose sales come primarily from retailing. It is a proven fact that in India the retail industry has become the second largest employer after agriculture. Indian retail sector is in boom period and many reasons are contributing to it.

Retailing is of utmost important in this changing scenario where Consumer demographics, lifestyles, and shopping patterns are changing rapidly and with the amount of choices available to the consumer is making his decision making complex. Retailing is important for more reasons than one, as it helps the organizations bring their products closer to the customer directly and it helps customer in purchasing the products which gives him maximum benefit. The potential of the Indian markets as seen in the charts, is making the corporate houses like Reliance, Tata's, ITC, Bombay Dyeing and Piramal group along with real estate companies to venture or planning to venture into retail business.

[...] One of the company's first initiatives in this direction was to evolve the 'Pantaloons' stores into departmental stores, largely focusing on apparel and accessories. To differentiate 'Pantaloons' stores from the prevailing, traditional un-organized stores, the company positioned it as a family store. It was the first of its kind in India, creating and marketing apparel for the entire family, unlike other stores, which catered to a single market segment such as men, women or kids. With this original format, 'Pantaloons' stores became a great success, and gradually many of them were set up in other locations across India, by Need for study Traditional retail stores are undergoing a dynamic change as new formats and channels are emerging rapidly. [...]


[...] Pantaloons performance on Success mantra of Retail Business parameters: Point of sale Real Estate is the raw material of a successful retailing business. Having the right real estate in prime locations is the key for a retail chain, Availability of right real estate would drive the sales, and a proper catchments analysis of location of outlets is needed to increase the footfalls and conversions. Pantaloon in this regard is way ahead because it has locked into real estate at prime locations in all the major cities of India. [...]


[...] A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection selling home furniture products and E-Zone focused on catering to the consumer electronics segment. Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona. Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space. [...]

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