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04/29/2009
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documents in English
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indian project
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A study on spurious products

  1. Counterfeit and pass off products
  2. Types of spurious products
  3. List of fake brands available in rural areas
  4. Where spurious brands exists
  5. Why spurious products exists more in rural areas
  6. Adulterated products - A dangerous mix
  7. How to identify spurious products
  8. Strategies to counter spurious brands
  9. Company initiatives
  10. Kavach launched to check fake products
  11. More about Kavach - Industries
  12. Laws governing
  13. The necessary legal battle
  14. FICCI's initiative to fight spurious products
  15. Recent BPC activities
  16. Summary of report of the brand protection committee / FICCI
  17. Spurious drugs spoils India
  18. Basic precautions or action to be taken by consumers
  19. Main states in India which have major market for spurious products
  20. War on counterfeit and spurious products -The facts

Counterfeit and Pass off Products -
Counterfeiting is a kind of duplication where even the original manufacturer would not be able to distinguish between a genuine and a fake product. These fake products bear the identical name of the original product, its packaging, graphics, color pattern, design and even same name and address as the genuine manufacturer. A pass-off product, on the other hand, is one that comes with a few minor changes from the original product. The slight changes are made to avoid being categorized legally as counterfeit. "The Economist" defines counterfeit as, "something that is forged, copied or imitated without the perpetrator having the right to do it, and with the purpose of deceiving or defrauding." Such rights are legally enshrined in patents (linked with inventions), copyright (which covers literary, musical and artistic works and software), trademarks (which include words, pictures and symbols), industrial designs and other forms of intellectual-property protection. Counterfeiting deceives the consumer. It thus tarnishes the image of a genuine manufacturer, as its brand is a promise of quality and value. The Brand - a company's most valuable asset can be destroyed when a trademark is imposed on counterfeit products of inferior quality. When a brand loses value, legitimate business loses sales and this can pose a long-term threat to profitability.

[...] In a meeting with the Industry in the month of June 2001, the Food and Drugs Administration in the state of Maharashtra, agreed to set up a review mechanism whereby BPC and top FDA officials will meet on monthly basis and exchange information on the spurious Drug and Cosmetic products in the markets. Based on the information from the Industry, FDA is initiating enforcement action. This is a very positive development as Maharashtra FDA now recognizes that the issue on Spurious Drugs and Cosmetics is rampant and needs to be resolved. [...]


[...] The company moved from the old Vicks packaging to the Global `Blue' mega branding packaging, the price of Vicks products increased and the company was simultaneously working on a new distribution system. In December 1998, the first of the look-alike brands started appearing in the market. Reports from P&G's field force picked up six pass- off brands - Endo Action, Jet Action, Anadol Action, API Action, Vicas and Vikas cough drops. In January 1999, P&G moved the courts and the infringing products of all six pass-off brands were seized. [...]


[...] The Brand - a company's most valuable asset can be destroyed when a trademark is imposed on counterfeit products of inferior quality. When a brand loses value, legitimate business loses sales and this can pose a long-term threat to profitability. Only in India, the "fake" market is estimated to be worth more than billion and it's growing by nearly 20% every year. The cost to the top companies in India is a whopping Rs 4,000 crore per annum due to competition from counterfeit products or look-alikes, excluding the crores of rupees spent to protect top-selling brands from this threat. [...]

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