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Amusement parks in France

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market study
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  1. MARKET
    1. CONSTRAINTS AND OPPORTUNITIES
    2. KEY SUCCESS FACTORS
  2. THE MAIN THEME PARKS IN FRANCE
    1. TARGET
    2. POSITIONING
    3. SERVICE OFFERINGS AND MARKETING POLICY OF THE OFFER
    4. COMPETITIVE ADVANTAGES
    5. STRENGTHS AND WEAKNESSES
  3. THE DEMAND FOR THIS TYPE OF ACTIVITY
    1. THE PROFILES OF CONSUMERS
    2. THE EXPECTATIONS OF AMUSEMENT PARK
    3. MOTIVATIONS AND OBSTACLES
    4. SEASONALITY AND FREQUENCY OF VISITS
    5. BUDGET AND AVERAGE AMOUNT SPENT
  4. EMERGING TRENDS IN THE MARKET

"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report, our main focus will be on Walt Disney. The buildings alone are irrelevant and the dreamlike quality makes them appear wonderful to man. With the global economic crisis looming over the horizon, people are constantly looking for an alternative to add some cheer to their otherwise dreary lives. In response to this need, amusement parks offer consumers a diversified range of cultural attractions and entertainment to enable them time to regain their childhood. "A moment in time of crisis is the magic that operates in a secure area"

With amusement parks offering a variety of activities, the visitor can relax, have fun and enjoy. In this broad category of amusement parks, we can identify several sub-categories such as zoos, theme parks and this results to pure entertainment. In a difficult economic environment, the industry is experiencing a phase of maturity and can even show good growth rate of their turnover. "The parks have become a tourist destination in its own right and the French spend, on an average, two to three days per year, with their family in these amusement parks" believes Didier Arino, manager of research firm Protourisme.

Thus, from this report, we will be able to study the state of the market with respect to French amusement parks. We will then study the market, its associated constraints, and the major stakeholders. We will see later, the type of application, and finally we will analyze the emerging trends in amusement parks.

There are many opportunities and threats in the market with respect to theme parks in France. We can see that this sector is still expanding, with the help of investments that builds amusement parks and customer loyalty. Hence, addition of new attractions in the parks helps in the attraction of customers.

However, we could see that the parks also face constraints. It is therefore necessary to develop hotels to attract tourists by offering them alternative accommodation choices. In addition, the decline in the purchasing power of households, coupled with the general increase in the input prices, is also a significant obstacle because people prefer basic needs to recreation.

In our study, we were able to identify three key success factors: the presence of a specific hotel, a strong investment policy and communication media suitable for the international visitors.

Concerning the presence of a specific hotel in the park, we were able to identify that this was the key factor of success in promoting longer stays. A park does not offer a hotel stay for local clients who can go home at night. Thus, only "distant" guests can access the services provided by the hotel.

Tags: French amusement parks, Parc Asterix, Oceanopolis,Futuroscope

[...] This is entirely justified in the sense that each region has animal parks so it would be inefficient to consider a national communication. In regard to this, communication radios and local periodic patterns are suitable for this type of amusement parks. In terms of distribution, like the previous parks, it is possible to buy a ticket on the websites that have improved customer retention with its instant ticket purchase. Traditional sales channels in stores, specialty shops (travel agencies) are a suitable means for clients who are hesitant to purchase over the Internet. [...]


[...] Once the analysis is made, we can differentiate and place the three strategic groups accordingly: the median price in cultural parks, animal parks and pure amusement parks. So we have observed a correlation between the price and the park: the number of services increases with the increase in the prices. We can then model this trend with a scale: So we can assume that the aim of the park strongly influences the operating costs of these and therefore, their prices explains the parks 'sensational' show offers that are more expensive than the more sober parks like Oceanopolis. [...]


[...] Amusement parks: Animal fun There are hundreds of wildlife parks in France. The two parks that will be discussed under this section are: Oceanopolis in Brest and the PAL Park in Auvergne. Oceanopolis is a park dedicated to the maritime world and came into existence in 1990. This space has fifty aquariums divided into four pavilions: the Tropical Pavilion, the Polar Pavilion, the Temperate Pavilion, and the Biodiversity Pavilion. PAL, established in 1973, is a unique park: it has two activities, that of an amusement park and that of a zoo. [...]

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