Analysis of the confectionery market and the chewing-gum segment
This paper will present the entire market of chewing gum. Chewing gum has won over all generations from the age group of 7 (and younger) to 77 years of age, and this is especially because of the great diversity that it has acquired in the last few years. The chewing gum has a history to its credit and today the competition is fierce in this market.
Consumption of chewing gum existed since the Neolithic period and chewing gums were available in different forms: In 400 BC: the Greeks chewed the mastic gum, which was made from the resin of the mastic tree. The American Indians chewed pellets of tobacco and resin made from the sap of the spruce trees. Few decades later, tobacco was imported to Europe and Europeans adopted this habit. In the Andes, coca cola was chewed that was extracted from the peruvian shrub. In India, the people chewed betel leaves.
The modern chewing gum was first developed in America in the 1860s with a product called ?Chicklets? after which the Adams New York Gum company was created. William F. Sample, a dentist from Ohio, obtained the first patent for the invention of chewing gum. He considered this product to be beneficial for the teeth, like that of toothpaste. The principle involved in dissolving naphtha and alcohol and adding a small dose of licorice to give it a pleasant taste.
William Wrigley, meanwhile, was responsible for launching chewing gum across the continent through means like advertising and campaigning. Chewing gum then became a standard part of the American Way of Life (like that of Hamburger and Coca Cola).
In 1917, the French people discovered the "chewing gum"during the 1st World War with the help of the American forces and subsequently over the years there were certain events wherein chewing gum was distributed to children, and this was to symbolize ? sharing, generosity and friendship?.
In 1952 Courtland E. Parrett, launched the chewing gum named ?Hollywood. The green stick offered a soft mint taste called chlorophylle and is experiencing a real success even today.
Today, France leads the chewing gum market and has become the second largest consumer of chewing gum in the world other than the US: 490g of chewing gum is consumed annually per person against 600g per American.
All chewing gums are made from the same products, regardless of their brand, shape or taste: one adds sugar and flavorings to the base of the gum to give it a nice taste.
The base of the gum does not dissolve in water or in saliva. Only certain items are added in and around the gum that can be absorbed and digested. The chewing gum has an antioxidant that protects the quality of the gum during the manufacture and also this antioxidant increases the products life span.
The market for sugar confectionery including chewing gum is very competitive, with the need for key actors to recall childhood memories through certain products or to innovate by creating new sensations buds. This is necessary to always attract and retain consumers for sweets.
As a result, manufacturers do not target only children but also their parents through the range of composite products manufactured differently, with forms, colors and various packaging methods.
Tags: Chewing gum, confectionery market, analysis of the market
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