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Creation of a beauty parlor for men: Techniques and investigations

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documents in English
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market study
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16 pages
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  1. Natura Brasil: identity, commitments
    1. Historical
    2. Know-how
    3. Philosophy and Values
  2. The image of Brazil in France
  3. A consistent import

The theme presented in this document is interesting and attractive because men take more care of themselves in the form of facials, body treatments, and other personal care.

The aim of this questionnaire is simple. It assesses the attitude of the male clientele overlooked by beauty salons and health care products. Furthermore, the investigation was conducted to measure the desirability of creating a salon and beauty care exclusively for men.

The areas of beauty and well being are recurring concerns in the minds of French consumers, and it was appropriate to estimate the expectations of different professional groups. This study could be used by a contractor who is willing to put up a sign that specializes in proxy services and care products for men.

The methodology was based on a qualitative survey that the point was to collect field information and precise figures on the population. The aim of the survey is to count the characteristics, opinions and expectations of consumers and potential consumers.

To do this, the survey will be conducted using a questionnaire that will take the form of a survey (that is to say a survey of a representative sample, when the parent population is too large ). The first step was to measure the degree of market knowledge and to gauge consumer appreciation vis-à-vis the cosmetics.

Then a preliminary survey was conducted on the Internet to learn more about the subject. This pre-survey took the form of a literature providing information on this industry (specialized, average spending).

More and more men take care of their appearance and their bodies.
For several years it has been noticed that there is an increase in attendance of male clientele in the beauty salons .

Tags: Creation of men's beauty salon; survey and methodology used

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