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Advertising agency: A presentation

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documents in English
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presentations
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12 slides
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  1. Institutions involved in the field of advertising
  2. Structure of advertising agency
  3. Changing structure of the agency
  4. Selection / change of agency
  5. Account conflict and agency response
  6. Building partnerships and trust
  7. Briefing process
  8. Approval process
  9. The client agency relationship
  10. The agency client relationship
  11. Costs and compensation

Full service agencies include some or all of these divisions ? AOR, DM, PR, Web / design, event management etc. to deliver IMC solutions. Multiple sister agencies with independent operations can handle competitive accounts. It could be periodic or because of friction, change of staff at the client or agency, or because of the belief that the old agency may not be able to or willing to implement the new strategy / international business.

[...] the creative campaign Account servicing interact with the client. They are virtually the brand manager in-house. They brief and coordinate the activities of various depts. Media develops the media plan, books media space, negotiates media rates, releases and tracks advertising. Account Planning a new function in some agencies - conducts consumer research to find ?consumer insights' Changing Structure of the Agency Full service agencies include some or all of these divisions AOR, DM, PR, Web / design, event management etc. [...]


[...] Hameroff How To Market & Sell Your Createspace Book: Secrets From An Ad Agency Insider by Brian Teasley Edge Advertising Agency: A presentation Structure of Advertising Agency Full Service Agency includes the following depts. Creative consists of copy writers and art directors who develop the creative campaign Account servicing interact with the client. They are virtually the brand manager in-house. They brief and coordinate the activities of various depts. Media develops the media plan, books media space, negotiates media rates, releases and tracks advertising. [...]

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