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Behavior of the consumers in the four great powers of the world in France, Japan, the United States, and China

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  1. Introduction
  2. Changes in the luxury sector
  3. The luxury of exclusive and accessibility
  4. Origin and history - Luxury
    1. History of luxury
    2. Product specifications of Luxury
    3. A perfect product
    4. Attractive packaging
    5. A strategic price
    6. A distribution study
  5. An elitist voluntary communication
  6. The causes of this change include the following - democratization of the sector
    1. The financial causes
    2. The sociological causes
    3. The causes related to innovation
  7. The paradoxes through the 4Ps
    1. Price Paradox
    2. Product Paradox
    3. Paradox of distribution
    4. communication paradox
  8. Luxury in the 21st Century
  9. The exclusive luxury of the People
  10. The new luxury
  11. Focus on the brand
    1. Presentation
    2. All attributes
    3. All benefits
    4. The set of values
    5. A culture
    6. A personality
    7. A user profile
  12. The luxury brand
  13. The dangers
    1. The first danger comes from consumer products
    2. The second danger comes from the proximity between the management of luxury and the mass distribution
    3. The third and last danger for the overexposure and trivialization of luxury
  14. The evolution of marketing strategies of luxury
  15. Tools
    1. The extension of the range, the variation
    2. The line extension, diversification
    3. From co-branding to masstige
    4. The accessorization of luxury
  16. Marketing Mix
    1. The product
    2. The price
    3. Distribution
    4. Communication
  17. Internet and luxury
  18. Investing networks of influence
    1. internet: luxury and affinity
  19. Consumer expectations
  20. The Internet media at a glance
    1. Internet is
  21. Investments of luxury growing on the web
  22. Internet users in the high income group
  23. Luxury and the internet
  24. Rules to follow
  25. Understanding social media
  26. Differences in methods of traditional Media
  27. Writing for social media
  28. According to the Social Media Guide, to be forceful with social media, you must
  29. Types of Social Media
    1. Social networks
  30. The value of social networks for luxury brands
  31. Major social networks
    1. Facebook
    2. LinkedIn
    3. Service
    4. MySpace
  32. Facebook, the first social network
  33. Attracting fans on my Facebook page
  34. Communities of content
  35. The main communities
    1. Sharing
    2. Share videos and photos
    3. Document sharing
  36. YouTube, one of the most visited of the world
    1. Example Campaign
    2. The microblogs
  37. A few statistics
  38. Here are some examples of what he can do on Twitter
  39. Luxury brands increasingly present on twitter
  40. Blogs, the new mouthpiece of luxury
  41. Which blogs are targeted?
  42. Blogs: often the source of a buzz
  43. What is the buzz
  44. What is the trash attitude?
    1. The trash today
    2. Trash and luxury
  45. A new approach, glam trash
  46. The example of the glam-trash of the Louis Vuitton
  47. Measure the effectiveness of its campaign
  48. Follow the buzz
  49. How to measure the phenomenon of buzz?
    1. Google Alerts
    2. Google Blogsearch
    3. Google trends
    4. Wikio
    5. Technorati
    6. twirus.com
    7. MonitorThis
    8. Samepoint
  50. Social Mention (Alerts and Social Mention)
    1. whostalkin.com
    2. TweetScan (and email alerts Twitter)
    3. Tweetbeep
  51. Twitrratr
    1. Twitter Search
  52. ROI measurement of the commitment of my brand in social media
  53. The measure of progress
  54. Application on Twitter
  55. Measurement tools from the Social Media Guide
  56. Measurement tools of engagement
  57. Illustration: Louis Vuitton BITCH
  58. Analyze
  59. The perfume market
  60. Competition
  61. SWOT
  62. Aims
  63. Targets
  64. Positioning
  65. The 4 Ps
  66. Budget Analysis
  67. Conclusion

In order to analyze the behavior of consumers, four countries such as France, the United States, China and Japan were chosen, as they comprise the major world powers. In addition, their customs, lifestyles and cultures are quite different.

The AC-Nielsen Online Consumer Confidence is the largest of its kind that is conducted twice a year globally. It assesses the confidence of consumers, their habits and purchasing intentions and their major concerns. The study was conducted among 21,100 consumers in 38 countries in Europe, Latin America, North America, and the emerging countries of the Asia Pacific.

Socially and economically, China is developing at a rapid pace. In addition, all four countries often have very different customs, lifestyles and cultures. France was chosen as it is the country used as point of comparison,The United States because it is the world's largest economy. China is very important since it is experiencing economic growth in recent years. Japan because advertising are most in demand by its consumers.

Asian consumers are clearly the most optimistic in the world, while the Europeans, and North America remain calm but cautious. These results are from the latest global survey of consumer confidence conducted by ACNielsen.

The ACNielsen Online Consumer Confidence is the largest of its kind, conducted twice a year, worldwide. It assesses the confidence of consumers, their habits and buying intentions over the world. New giants of consumerism, China is the engine of Asian dynamism. The country is also one that is currently the fastest growing in the world.With annual growth rates above 8%, Chinese consumers have a buying power that they have never experienced in recent history.This country is experiencing a dramatic increase in jobs and infrastructure investment, with a stable currency.

In contrast, most European consumers are wondering if their economic situation could be worse than it is today. As for recovery,they do not expect it soon. The top ten worst countries in the world include seven European nations.

However, some of the largest European economies like France, are facing a sluggish or negative growth, rising unemployment and areas of political instability. French consumers (53%) are preparing for even tougher times and a deteriorating economic situation. Facing the future, Chinese consumers are more optimistic in the world. 80% of them, the economy has improved over the last six months, and in their case, they expect an even better future for the coming year.

It is interesting to note that consumers around the world agree on two points. Although half of them describe as "good" their current financial situation and future, they also argue that this is not the time to shop.

Even in a booming economy like China, the average consumer deposits the new hard-earned money in savings accounts. Globally, for more than one third of consumers (36%), the priority is saving, followed by entertainment, holidays and clothing.

It is also interesting to note that in North America a quarter of consumers say they do not have cash once basic expenses paid and a quarter of the consumers pay their debts through credit cards.

Asians are the biggest savers worldwide: 51% of consumers save in anticipation of difficult times. In contrast, no European nation appears among the top ten countries worldwide in terms of savings.

Tags: Difference in behavior of consumers ?four nations, China, United States of America, France, Japan

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