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Business service of Mercedes-Benz

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  1. Internal analysis
    1. The strategic segmentation
    2. The functional analysis
  2. Strategic analysis
    1. Position analysis
  3. Conclusion

The author of this report had the opportunity to complete an internship in the midst of selling cars at a Mercedes Benz dealership. This course was held over a period of three months. It allowed the author to get immersed in the professional world. This experience gave a practical dimension to the theoretical elements that was taught during the year. Indeed, with all the knowledge gained during this professional license, one could better understand the world of work.

The company that had the Mercedes Benz dealership was located in Aubière. It wanted a new vision in its market and wanted to develop new ideas to revive its business sustainably. In addition, the company had organized many events and its effective sales force was no longer adequate for all future demonstrations that were planned.

The mission was initially to strengthen the sales team that had already participated in trade negotiations. I had to test clients and participate in the organization of the showroom. In the second part, I organized new events to create a perpetual dynamics at the group level in order to fight against fierce competition.

The first part covers the presentation of the Mercedes group owned by Daimler Chrysler and the company Star Auto Center based in Aubiere.The second part deals with the missions entrusted to the author during the internship.

The sales network represents 3,035 employees and includes groups, branches and agencies. The group is the set of related agencies within its scope of action, perimeter is established on a geographical basis and taking into account the economic potential. Each group consists of a parent branch and several related agencies.Related agencies are units of sale, which main objective the development of the Group's sales force, increasing sales and increasing the quality of services offered.

The Group's parent branch and related agencies ensure the tasks transverse (inter-group, intra group) to achieve the synergy necessary for optimal operation. The operation of the Group is based on the functional relationships and internal and also the relationship between the structures of the group and the corresponding directions from headquarters.

Mercedes is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG. Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886 and Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a stagecoach by the addition of a petrol engine later that year.

The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Mercedes-Benz has introduced many technological and safety innovations that later became common in other vehicles.

In 1970 Mercedes-Benz France was first set up and in 1977 the headquarters was moved to Rocquencourt. Mercedes Benz and Chrysler France merged in 1999 and in 2006 the company launched their best cut the SLR. The Daimler Chrysler is a merger of several companies and represents seven brands in France

Mercedes-Benz is one of the most well-known and established automotive brands in the world, and is also the world's oldest automotive brand still in existence today.

Tags: Mercedes Benz, history, business and service of the automotive company

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