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Clear-Wire-IP, a new way of calling

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Acepublisher .
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documents in English
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  1. Case description
    1. Introduction
    2. Market
    3. Product
    4. Company
  2. Mission and vision
    1. Objectives
  3. Company description
    1. Clearwire
    2. Motorola
  4. Product and service description
    1. What is it?
    2. How does it work?
  5. Choosing a country for Clearwire
  6. Segmentation of the Danish market
  7. Porter's five forces
    1. Bargaining Power of Customers
    2. Bargaining Power of Suppliers
    3. Bargaining Power of new entrants
    4. Bargaining Power of Substitute
    5. The intensity of competitive rivalry
  8. Laws and regulations
    1. General Business
    2. Cultural, economics and social conditions
  9. The S.W.O.T Analysis
  10. Marketing and sale clearwire
    1. Product
    2. Packaging
    3. Price
    4. Promotion
    5. Place
    6. The financial figures
    7. Conclusions

There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where entrepreneurs need to come up with unique and realistic ideas in order to succeed. One of the niches with ICT, which in our opinion still has great potential, is the IP-telephony sector.

[...] However, since changing the entire market is a very difficult goal, our starting promotion will focus on the ?early adopters?, customers who embrace new technology before most other people do, that represent a more actual goal, hoping that afterwards all the other customers will be interested in our new way of communicate. A good effort must be taken in mass-media advertising such as Radio, Trains, Buses and Newspapers High-Technology Magazines and Internet Banner Advertising, to let everybody know the change and the importance of subscribing to contracts in the first step of the campaign that are more advantageous for both, our company and them. [...]


[...] Nevertheless, it affords a lot of advantages compared to normal GSM, like: unlimited call to WiMax, GSM (up to 40hours/month) and fix phone unlimited access to high-speed internet low price for SMS to WiMax, GSM and fix phone call through the GSM network if the WiMax network is unavailable D. How does it work? In practical terms, WiMax would operate similarly to WiFi but at higher speeds, over greater distances and for a greater number of users. WiMax could potentially erase the suburban and rural blackout areas that currently have no broadband Internet access because phone and cable companies have not yet run the necessary wires to those remote locations. [...]


[...] According to ?Danmarks Statistik? of all Danish families had a mobile phone in 2005. On the one hand, it decreases the power of the consumer because the product is becoming a commodity; however they are too concentrated in the big players so the price and the technology development are still the key of differentiation. Actually our product covers both, technological development as well as cheaper prices. To sum up, consumers have a strong bargaining power because there are a lot of competitors in the market and it is nearly a commodity for them. [...]

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