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Comparing two advertisements for the brand "Got milk?"

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Acepublisher .
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documents in English
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4 pages
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  1. Discuss the projected images by comparing and contrasting the two different advertisements and the brand themselves
    1. Advertisement
    2. Advertisement
    3. Ad 1 and Ad 2
  2. Analyze the techniques employed by the marketer project those images
  3. Analyze and assess the positioning strategy of both brands with reference to attitude changes in the market using relevant models of consumer behaviour

First, this report discusses projected images by comparing and contrasting two different advertisements and the brand themselves. Second, it analyze the techniques employed by the marketer to project those images. And finally, it analyzes and assesses the positioning strategy of both the brands with reference to attitude changes in the target market, using relevant models of consumer behaviour.

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