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Contrex – Marketing plan

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  1. The main features of a product.
    1. Meaning of contrex.
    2. Contrex virtues.
    3. Contrex in a very competitive market.
  2. Cost and price determination of the product.
  3. Commication of the ad and the brand.
  4. Market and availability of the product.
  5. Perspectives.
  6. Bibliography.

Contrex is calorie free and offers a convenient and natural source of minerals. Calcium, magnesium and other minerals give Contrex its unique taste. It mitigates deficiencies of an unbalanced food. It is also good for pregnant women thanks to its important content rock salt. Finally, it permits a good "washing" of the renal cavities and urinary tracts, as well as a good waste disposal. Contrex it's not a miracle cure. Indeed, this product accompanies the consumer during his diet and helps him to stay slim. It's a sort of food complement, and its use should last a quite a long time in order to be efficient. Its properties have been recognized for more than 140 years by the Academy of Medicine and the Ministry for the Health which granted the name of natural "mineral" water, and which recognizes the benefits for the health of CONTREX consumption.

[...] Moreover, the brand name of Contrex makes it possible to accentuate the credibility of the benefits of this water and that's why there is an effect on the price of the bottle. The price of Contrex compared with the first competitors ?Taille Fine of Danone?: Contrex Taillefine The Name of Contrex is very important, because it mean the first aim of the bottle for women. - The quality of the water is very high; it's a real natural mineral water with the old origin. [...]


[...] Contrex virtues Its properties have been recognized for more than 140 years by the Academy of Medicine and the Ministry for the Health which granted the name of natural "mineral" water, and which recognizes the benefits for the health of CONTREX consumption. Furthermore Contrex spouts out of the Vosges Mountains, where is the the largest natural forest of France. The Vosges Mountains, made up of lakes, valleys and rivers, were classified ?Regional Nature Reserve?. The natural mineral water CONTREX takes advantage of the purity of this environment. [...]

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