Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Customization

Or download with : a doc exchange

About the author

 
Level
Expert

About the document

Acepublisher .
Published date
Language
documents in English
Format
Word
Type
presentations
Pages
9 pages
Level
Expert
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. The role of digitization in the development of customization
  2. Can we customize all the products? Is it really interesting to customize products for all companies? Is customization an answer to a new need?
  3. Is customization a real way to consume or a fashion trend?
    1. The mass customization a real way to consume
    2. The drawbacks of mass customization
    3. Mass customization in the future

The leader in the customization field is the Dell Computer Company because their products are only sold on the Internet, the consumer can choose all the components of his dreams. For example the model, the memory, software, graphic card, the size of the screen in order to adapt the product to his needs. Another example is Toyota. Buyers can choose their car, the colour and materials of seats, the options (air conditioned, GPS, airbags, security, a better radio car) and the car is delivered only in 5 days. The banks have understood the need to customize their offer in order to respond to customers. As Philip Kotler said , "the bank would be able to identify all the services used by a consumer, the profit or loss and these services and the potentially profitable services which maybe proposed to that consumer'. To deal with the problem, we have made three parts, the role of digitization in the development of customization. Can we customize all the products? Is it really interesting to customize products for all companies? Is customization an answer to a new need? Is customization a real way to consume or a fashion trend?

Similar documents you may be interested in reading.

Business community and automation of business processes

 Business & market   |  Business strategy   |  Research papers   |  05/22/2009   |   .doc   |   36 pages

International promotion campaigns: standardization vs customization

 Social studies   |  Educational studies   |  Case study   |  01/13/2015   |   .doc   |   3 pages

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

Louis Vuitton marketing strategy and the emerging luxury market in China

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   19 pages