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Data sheet: CARE International

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  1. Introduction
  2. Changes in the luxury sector
  3. The luxury of exclusive and accessibility
  4. Origin and history - Luxury
    1. History of luxury
    2. Product specifications of Luxury
    3. A perfect product
    4. Attractive packaging
    5. A strategic price
    6. A distribution study
  5. An elitist voluntary communication
  6. The causes of this change include the following - democratization of the sector
    1. The financial causes
    2. The sociological causes
    3. The causes related to innovation
  7. The paradoxes through the 4Ps
    1. Price Paradox
    2. Product Paradox
    3. Paradox of distribution
    4. communication paradox
  8. Luxury in the 21st Century
  9. The exclusive luxury of the People
  10. The new luxury
  11. Focus on the brand
    1. Presentation
    2. All attributes
    3. All benefits
    4. The set of values
    5. A culture
    6. A personality
    7. A user profile
  12. The luxury brand
  13. The dangers
    1. The first danger comes from consumer products
    2. The second danger comes from the proximity between the management of luxury and the mass distribution
    3. The third and last danger for the overexposure and trivialization of luxury
  14. The evolution of marketing strategies of luxury
  15. Tools
    1. The extension of the range, the variation
    2. The line extension, diversification
    3. From co-branding to masstige
    4. The accessorization of luxury
  16. Marketing Mix
    1. The product
    2. The price
    3. Distribution
    4. Communication
  17. Internet and luxury
  18. Investing networks of influence
    1. internet: luxury and affinity
  19. Consumer expectations
  20. The Internet media at a glance
    1. Internet is
  21. Investments of luxury growing on the web
  22. Internet users in the high income group
  23. Luxury and the internet
  24. Rules to follow
  25. Understanding social media
  26. Differences in methods of traditional Media
  27. Writing for social media
  28. According to the Social Media Guide, to be forceful with social media, you must
  29. Types of Social Media
    1. Social networks
  30. The value of social networks for luxury brands
  31. Major social networks
    1. Facebook
    2. LinkedIn
    3. Service
    4. MySpace
  32. Facebook, the first social network
  33. Attracting fans on my Facebook page
  34. Communities of content
  35. The main communities
    1. Sharing
    2. Share videos and photos
    3. Document sharing
  36. YouTube, one of the most visited of the world
    1. Example Campaign
    2. The microblogs
  37. A few statistics
  38. Here are some examples of what he can do on Twitter
  39. Luxury brands increasingly present on twitter
  40. Blogs, the new mouthpiece of luxury
  41. Which blogs are targeted?
  42. Blogs: often the source of a buzz
  43. What is the buzz
  44. What is the trash attitude?
    1. The trash today
    2. Trash and luxury
  45. A new approach, glam trash
  46. The example of the glam-trash of the Louis Vuitton
  47. Measure the effectiveness of its campaign
  48. Follow the buzz
  49. How to measure the phenomenon of buzz?
    1. Google Alerts
    2. Google Blogsearch
    3. Google trends
    4. Wikio
    5. Technorati
    6. twirus.com
    7. MonitorThis
    8. Samepoint
  50. Social Mention (Alerts and Social Mention)
    1. whostalkin.com
    2. TweetScan (and email alerts Twitter)
    3. Tweetbeep
  51. Twitrratr
    1. Twitter Search
  52. ROI measurement of the commitment of my brand in social media
  53. The measure of progress
  54. Application on Twitter
  55. Measurement tools from the Social Media Guide
  56. Measurement tools of engagement
  57. Illustration: Louis Vuitton BITCH
  58. Analyze
  59. The perfume market
  60. Competition
  61. SWOT
  62. Aims
  63. Targets
  64. Positioning
  65. The 4 Ps
  66. Budget Analysis
  67. Conclusion

CARE International focuses on the technology of 'avant-garde' and the pending the needs of consumers in respect of personal care products. CARE International is based on a simple philosophy: innovate and offer the greatest number of consumers with the most innovative and effective products.

CARE International has a new look at nature and reveals its qualities and offers the beauty of all women through the cosmetics plant. Our strength and the keys to our success are undoubtedly through research and resource identification.

Marketing objectives in the short term is to start a new shampoo that is high quality in a highly lucrative and competitive. This launch opens conquer new market shares and a broader range of products specifically for each class of consumers affected.

Long-term marketing objectives are to enhance the image of our brands and increase concentration and recognition of our current brands of hair products.

CARE International markets a range of personal care products. Also, the division of the company is responsible for the process of design, production and marketing of all product lines "personal care".

To launch our new product with a more significant impact and convenient for the consumer, should be diversified offering with different formats and different packages depending on your market.

Aligning the product line: the retail size is of 675 ml; and the Format 1 and 2 liter is exclusively for the professional market. The upstream analysis demonstrates intense competition. It's a saturated market and launching new products is fairly steady. Consistent with our medium and long term, we want to occupy a strategic place to get faster and increased recognition of our personal care products.

In this perspective, match competition in terms of format and price may be as harmful to the values we wish to project Aligning with our product. If the pricing is serious and it is strategically placed, consumers always are based on an analysis of the comparison impulsive "format ? price?. But this is not our approach.

Our values for performance and real value added products should also result in a rigorous and respectful of our mission. Aligning a product whose size is smaller than the competition plus a higher price tag will generate precisely the reaction we are looking to consumers.

Tags: CARE International, marketing objectives of CARE International, avant-garde technology used by CARE International

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