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Direct and Digital Marketing: Loyalty Schemes

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  1. Loyalty programs
  2. ASDA loyalty program
  3. Sainsbury loyalty program
  4. Sainsbury and Asda: two very varying schemes for loyalty
  5. Benefits of the Sainsbury loyalty program to consumers

Marketing is a central idea in the world of business since the customer is made aware of the products and services a business offers. This is very important since information and the way that particular information is relayed to the customers gives them the chance to buy or not hence confirming profit or loss for the various businesses. Currently a number of marketing strategies have been developed to aid in the process of reaching a customer in order to close a business deal. In the past, many believed in face-to-face marketing, print media, and such like rudimentary channels but currently various ideals have developed such as direct and digital marketing. One of the marketing gurus, David Ogivly once said that, 'One day, all agencies will be direct marketing agencies'. In as much as this phrase was correct in his futuristic mind, the problem is that communication in marketing strategies developed and the ones used by the agencies in his days might not have been sufficient and effective. Berry suggests, in a rephrase of Ogivly's statement, 'One day, all communication agencies will embrace direct marketing'. This, according to Berry will be the major idea in the modern world of business.

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