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Direct & Electronic Marketing: Ryan air and Easy Jet

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5 pages
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  1. Introduction
  2. Strategy communication
  3. The Policy of distribution
  4. Price policy
  5. The Target
  6. Conclusion
  7. References

As the most part of students in the world, I like travel, discover the world, different culture, and different lifestyle, open our mind to the world. New IT emerged with our growth, we are an IT generation, and now it's really easy to find everything on the World Wide Web. As a part of students, I have not a lot of money, and when I can travel I check on the web all websites for finding the cheaper fly as possible. Since few years, low cost fly companies emerge in Europe, which the main leaders are Easy Jet and Ryanair.

For example, with Easy Jet I have paid only £41 for go and return from Bristol to Paris, where my family lives, it's really cheap and I can see my family or friends soon as I can. For our generation it's really a good plan for traveling. Another example, with Ryanair, go and return for Bristol / Barcelona, from £26.

That is a really good chance to going studying in other country, but not too far, these prices are generally for travel in Europe mainly.
Easy Jet is a low cost airline, officially known as Easy Jet Airline Company Limited . It's a part of EasyGroup, a company registered in the tax shelter of Jersey and was created on October 20th 1995, and was rested by Stelios Haji-Ioannou with the capital of £ 5 million. Easy Jet count 3.500 employees, the majority of the roads are either interior (British) or between United Kingdom and other European airports.

Ryanair is the main low cost airline in Europe; it's a company of the NASDAQ-100. Created in 1985, Ryanair Airline Company was rested by Tony Ryan with the capital of one Irish Pound and 25 employees. It exceeded 40 million passengers transported in 2006. It is also the 3rd principal airline company in France, with more than 3 million transported passengers. Ryanair is also very important in Belgium, where it serves more than 20 destinations starting from the Airport of Charleroi Brussels-South.

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