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Discussion of developing, building and marketing an intelligent refrigerator

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Level
Advanced
Study
sociology
School/University
framingham...

About the document

Berry G.
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documents in English
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presentations
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8 pages
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Advanced
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  1. Introduction.
    1. Phase one.
    2. Phase two.
    3. Phase three.
    4. Phase four.
    5. Phase five.
  2. Needs to be fulfilled.
  3. Features.
  4. Benefits.
  5. Market research method.
  6. Competitive advantages (differentiation).
  7. Full screen.
  8. Financial analysis.
  9. New products process.
    1. Product development for the 'Smart Fridge'.
    2. Speed to market.
    3. The ideal client.
    4. The technical development process.
    5. The design process.
  10. Development team.
    1. The ideal team.
    2. Managing the development team.
  11. Conclusion.
  12. Works cited.

Of the ideas, a smart refrigerator seems either existing or a bit too specialized. My guess is that refrigerators that can inventory and restock themselves already exist too. It is certainly do-able now because the items are bar-coded and data regarding servings is online, so it could b guessed fairly well. Home Depot has a self-checkout that knows the weight of every product as you put it in the bag, so a fridge with an all-around barcode scanner that will catch anything removed and get its weight based on the total weight of the entire fridge as the item comes and goes is dead on. Therefore, the trick is to make it scalable and ahead of the curve on features and price.

[...] It lacks the ability to track what is inside it by weight and is more of a calendar and internet tool than an end to grocery lists, though it is well-established in a way that the smart fridge is not. A solution may be in allowing open source software into the system. Many recent online advances have come from allowing users to customize their experience in ways that are unpredictable, but, at first, key advantages will have to be ease of use, awareness and price point. [...]


[...] Setting them up in their own offices with discussion boards and a very complicated system of carrot and stick incentives that they could hack and crack to their own content at their own hours and (sort of) pace might create enough raw solution material that others could come in and aggregate the breakthroughs. Yet there is also the issue of customer testing and the isolates might struggle in meeting customer needs if even more interesting ideas are bouncing around. Even though it might seem counterintuitive, some of this can be solved by simply having senior management aware of it. [...]


[...] The idea of an intelligent refrigerator is not brand new. The general idea has existed for some time, but it has mostly been for industrial purposes and there has been little success with it. This product is for homes and is designed to save time and money, which makes it different than previous attempts at market penetration. The ideal is to sell the smart fridge as something that solves problems that consumers were not aware that they had. The iPod is an example of this. [...]

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