Search icone
Search and publish your papers
Our Guarantee
We guarantee quality.
Find out more!

Analysis of advertising a consumer product: Coca-Cola (2006)

Or download with : a doc exchange

About the author

 
Level
Expert

About the document

Acepublisher .
Published date
Language
documents in English
Format
Word
Type
term papers
Pages
2 pages
Level
Expert
Accessed
0 times
Validated by
Committee Oboolo.com
0 Comment
Rate this document
  1. Advertisement
  2. Analysis of the target
  3. Consumer benefit
  4. Positioning
  5. Strategy and execution
  6. Conclusion

This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the famous bottle. This is the theme of this campaign, Coca-Cola and moving towards a dynamic brand.

[...] Analysis of advertising a consumer product: Coca-Cola (2006) Advertisement Selected product: Coca-Cola Campaign advertising chosen: "Take the Coca-Cola Side of Life" TV (November- December 2006). Description: This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the famous bottle. This is the theme of this campaign, Coca-Cola and moving towards a dynamic brand. [...]

Similar documents you may be interested in reading.

Field Study: Coke Zero

 Business & market   |  Marketing   |  Case study   |  03/03/2011   |   .doc   |   14 pages

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

Louis Vuitton marketing strategy and the emerging luxury market in China

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   19 pages