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Distribution through the Internet

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  1. Introduction
  2. The similarities in the organizations
    1. Affirmation of the self and focus on communication and credibility
    2. Using similar tools
    3. The intrinsic and original differences
  3. Monetary strategies: similarities and differences
    1. ECB: the fight against inflation
    2. Fed: Growth and inflation
    3. Flexibility and a more pragmatic Fed
  4. Current crisis: common objectives erasing entrenched differences?
    1. Unprecedented rate cuts for ECB
    2. Fed adopts 'unconventional measures'
    3. Persistence of the 'Atlantic Wall'

E-commerce is emerging as a new form of marketing that completely changes the customer's buying process. Consumers can make purchases directly through the Internet. We can define e-commerce as "the exchange of goods and services between two entities on a computer network." This change is made possible by changing attitudes and secondly through the loyalty attached by companies to customers.

The business of e-commerce represents a significant opportunity for companies to supermarkets. So we can say that e-commerce can be an advantage for companies in retail. However, it remains important to have good management in order to not sink completely in total failure.

To address this concern about e-commerce, we shall in the first part, give an overview of mass distribution on the internet. In the second part, we will see an example of success with telemarketing and finally, we will conclude with an example of Ooshop, which encountered difficulties during its launch period.

French companies are the pioneers of e-commerce pioneers. Since its emergence in the 90s, this area has been evolving. This new form of marketing is a key factor for companies, because it is an effective way to improve their sales. We can say that e-commerce is a tool that allows mediation to be even closer to the consumer.

Many food companies have followed the boom of electronic commerce. In the area of retail, the first groups who had engaged in electronic commerce were as follows: Auchandirect, Hooray Telemarket and Ooshop.

It is called 'electronic commerce' as it uses an electronic medium to carry out commercial transactions. Most of the time refers to the sale of products through the internet, but the term e-commerce also covers purchasing mechanisms via the Internet (for the B-TO-B).

The customer making purchases on the Internet is called cybershoppers. The e-commerce is not limited solely to the online sales, but also includes the completion of online quotes, advice to users, the provision of an electronic catalog, a plan for access to outlets, managing a real-time product availability (inventory), online payment, monitoring of delivery and the after-sales service.

When we choose to distribute products via electronic commerce, it is necessary to distinguish the different forms of distribution such as the electronic exchange between companies and the e-commerce for the consumer.

Tags: e-commerce, internet shopping, distribution over the internet

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