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Case of a developing country, and impact of "Cultural heritage of 'Humanity " vis-a-vis the tourist development: The case of Ecuador

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  1. Introduction
  2. Changes in the luxury sector
  3. The luxury of exclusive and accessibility
  4. Origin and history - Luxury
    1. History of luxury
    2. Product specifications of Luxury
    3. A perfect product
    4. Attractive packaging
    5. A strategic price
    6. A distribution study
  5. An elitist voluntary communication
  6. The causes of this change include the following - democratization of the sector
    1. The financial causes
    2. The sociological causes
    3. The causes related to innovation
  7. The paradoxes through the 4Ps
    1. Price Paradox
    2. Product Paradox
    3. Paradox of distribution
    4. communication paradox
  8. Luxury in the 21st Century
  9. The exclusive luxury of the People
  10. The new luxury
  11. Focus on the brand
    1. Presentation
    2. All attributes
    3. All benefits
    4. The set of values
    5. A culture
    6. A personality
    7. A user profile
  12. The luxury brand
  13. The dangers
    1. The first danger comes from consumer products
    2. The second danger comes from the proximity between the management of luxury and the mass distribution
    3. The third and last danger for the overexposure and trivialization of luxury
  14. The evolution of marketing strategies of luxury
  15. Tools
    1. The extension of the range, the variation
    2. The line extension, diversification
    3. From co-branding to masstige
    4. The accessorization of luxury
  16. Marketing Mix
    1. The product
    2. The price
    3. Distribution
    4. Communication
  17. Internet and luxury
  18. Investing networks of influence
    1. internet: luxury and affinity
  19. Consumer expectations
  20. The Internet media at a glance
    1. Internet is
  21. Investments of luxury growing on the web
  22. Internet users in the high income group
  23. Luxury and the internet
  24. Rules to follow
  25. Understanding social media
  26. Differences in methods of traditional Media
  27. Writing for social media
  28. According to the Social Media Guide, to be forceful with social media, you must
  29. Types of Social Media
    1. Social networks
  30. The value of social networks for luxury brands
  31. Major social networks
    1. Facebook
    2. LinkedIn
    3. Service
    4. MySpace
  32. Facebook, the first social network
  33. Attracting fans on my Facebook page
  34. Communities of content
  35. The main communities
    1. Sharing
    2. Share videos and photos
    3. Document sharing
  36. YouTube, one of the most visited of the world
    1. Example Campaign
    2. The microblogs
  37. A few statistics
  38. Here are some examples of what he can do on Twitter
  39. Luxury brands increasingly present on twitter
  40. Blogs, the new mouthpiece of luxury
  41. Which blogs are targeted?
  42. Blogs: often the source of a buzz
  43. What is the buzz
  44. What is the trash attitude?
    1. The trash today
    2. Trash and luxury
  45. A new approach, glam trash
  46. The example of the glam-trash of the Louis Vuitton
  47. Measure the effectiveness of its campaign
  48. Follow the buzz
  49. How to measure the phenomenon of buzz?
    1. Google Alerts
    2. Google Blogsearch
    3. Google trends
    4. Wikio
    5. Technorati
    6. twirus.com
    7. MonitorThis
    8. Samepoint
  50. Social Mention (Alerts and Social Mention)
    1. whostalkin.com
    2. TweetScan (and email alerts Twitter)
    3. Tweetbeep
  51. Twitrratr
    1. Twitter Search
  52. ROI measurement of the commitment of my brand in social media
  53. The measure of progress
  54. Application on Twitter
  55. Measurement tools from the Social Media Guide
  56. Measurement tools of engagement
  57. Illustration: Louis Vuitton BITCH
  58. Analyze
  59. The perfume market
  60. Competition
  61. SWOT
  62. Aims
  63. Targets
  64. Positioning
  65. The 4 Ps
  66. Budget Analysis
  67. Conclusion

South America is a fascinating continent, from a cultural and environmental perspective. Indeed, its past, its wealth and its various settlements have allowed both keeping their culture open to the outside world. Latin America the continent is very diverse and so rich in cultural, and biological aspects that wants to discover the riches of Ecuador, a country still little publicized and little known but has a culture with very specific to the various communities that have managed to survive and endure.

In addition, the country was one of the first to be recognized by UNESCO for its diverse heritage of humanity. That is why the interest in understanding how a developing country can improve its economy, because of its wealth, while preserving its biodiversity.

Ecuador is a country rich in agriculture and also concentrates on fishing or cultivating flowers. The country ranks among the world's leading exporters of the products cited beforehand. One must not forget that among its riches, wealth persists and it is very important for the international community; oil.

Unfortunately, in recent years, especially around 1960, the oil giant Texaco, now renamed Chevron, arrived in Ecuador to take advantage of the natural wealth of "black gold". When the giant came, it settled in the Amazon and constructed buildings, houses, and roads to carry out the exploitation of oil. But since 1972, deforestation, destruction of peoples and an oil spill which is spreading resulted in the phrase "Texaco Toxico" throughout the Ecuadorian Amazon region.

Indeed, for thirty years, this pristine and untouched forest has been polluted by oil giants that have spilled over seventy billion residues in Amazonian rivers. This was a real disaster and this has devastated many peoples and communities that were initially rejected by their communities in order to install the facilities, but especially a few years later that the first effects were felt.

The various people have begun to be affected by cancers, miscarriages or birth defects. The oil operations are really destructive to nature as well as for the man because money is the thought of the great oil companies. Therefore, after many years of reflection, the government finally made a good decision, which hopefully will bear fruit and allow rich countries to open their eyes.

Ecuador Is a little country in South America with Colombia and and Peru on its borders. Ecuador was colonized by Spain, andthey try to keep their culture, traditions and community.

The country was urbanised very quickly even though agriculture remains one of the main wealths of the country. Thanks to the diversity of the country, one will find three types of climates that allows the growth of products palm oil, potato, wheat,maize, fruit, cocoa, sugar, soybean and coffee.

The export of goods in Ecuador represents 10,458 billion dollars where as total exports represent 11,480 billion dollars. It is thus noted that the principal richness' of the country are exported and account for 91% of exports.

Tourism could be a good means of development for Ecuador because the country abounds in an incredible biodiversity. Tourism represents 0,488 billion dollars in 2008 but this is still insufficient. One can wonder, if tourism would make contributions towards the country's economy and would it be possible for the country to preserve its cultural inheritance intact.

Tags: Ecuador, tourist development, cultural heritage

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