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Eastern and Central European Countries: Slovenia

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  1. Market's approach
  2. The Foreign direct investment in Slovenia
    1. Presentation
    2. Advantages and obligations
    3. Frame of the Foreign Direct Investment
  3. Marketing's approach
    1. Presentation
    2. Labour market
    3. The behavior of consumer
    4. Comparison of the consumption of dairy and meat products in the European Union
    5. Ways to influence Slovenian consumers

The Republic of Slovenia is a country located in the heart of Europe between Austria (North), Hungary (East), Croatia (South) and Italy (West). Its capital is Ljubljana. It became an independant state in 1991 and a member of the European Union on May 1, 2004 and it's also a member of the EuroZone. The size of the country is approximately 20,000km² for almost 2 million people and a GDP of 49.551 billions dollars in 2009, it matches to a GDP per capita of 24,583 dollars. The official language is slovenian but there are some small areas where people speak hungarian or Italian. Slovenia is one of the first WTO (World Trade Organization) members, it's a very open country particularly with the European Union, approximately 70% of total exchanges of the country are with other EU members. The part of GDP for international trade is more than 130%. The three predominant commercial partners of Slovenia are Germany, Italy and Croatia. They don't trade with China or countries from other continents, except USA and Russia to a certain extent. Slovenia manufactures and exports mostly motor vehicles (8.5%), furniture (6.8%), electrical equipments (5.7%), medicinal and pharmaceutical products (4.5%), clothes (4.4%), paper (3.4%) and iron or steel (3.3%). The fact that Slovenia is a very open country has some disadvantages. Indeed, the country is very sensitive compared to the economic health of its commercial partners.

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