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Organic products in Poland

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market study
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7 pages
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  1. Introduction
  2. Explanation, in general, the performance of L'Oreal
  3. The value chain
    1. Support Activities
    2. Main activities
  4. The Porter's five forces
    1. The bargaining power of suppliers
    2. The bargaining power of customers and distributors
    3. The rivalry between existing competitors
    4. The threat of new entrants
    5. The threat of substitute products
  5. The key success factors
    1. SBU: Consumer Products
    2. SBU: Professional Products
    3. SBU: Luxury
  6. The competitive position
  7. SWOT model
    1. Diagnosis of internal strengths and weaknesses of L'Oreal
    2. Analysis of opportunities and threats affecting the company
    3. Deepening of the external diagnosis according to the 5 forces of Porter
    4. The main strengths, weaknesses, opportunities and threats
    5. SWOT grid proposals
  8. The Human Resources Department at L'Oreal Description of the organization of the HR function The key points of the HR policy for L'Oreal:
    1. Recruitment
    2. Training
  9. Strategy, culture and fashion animated men
  10. Strategies
    1. A differentiation strategy
    2. A vertical integration strategy
    3. A diversification strategy
  11. The structure
    1. The operational center
    2. The strategic apex
    3. The strategic Technostructure
    4. Logistics support functions
  12. Corporate culture
    1. Different sources of cultures
    2. Culture in the service of the company
    3. Ethics, Values and Principles
    4. Managing Diversity at L'Oréal
  13. The animation of men
    1. The authority
    2. Influence of the orientation leaders
    3. L'Oréal and adhocracy
    4. Background
    5. Description of features of the structure adhocratic found for L'Oreal
  14. Study of the Management Development Center
  15. Strengths and weaknesses of the MDC Latin America
  16. Recommendations
  17. Conclusion

In Europe, the market for organic products is growing. The European market represents 45% of the world. It is more developed in countries of Western Europe, like France, where the growth rate varies between 20 and 30% per year in volume. However, the countries of Eastern Europe are nations with high potential. Poland, endowed with favorable agricultural infrastructure, represents a promising market in the import and export of organic products.

Its value is estimated at about 110 million euros per year. It is noted that the Polish economy is experiencing strong growth, which was around 6.6% in 2007. This growth is mainly due to internal demand, up by 4.3%, and investment, up by 4.1%. However, the trade balance is negative and this slows the growth by 1.8%. The government and the European Commission forecast a slowdown in growth for 2008 which will be between 4.6% and 5%.

Given the current global situation and the devaluation of currencies linked to risks of financial crisis, the zloty (Polish currency) could be overvalued and could allow the limitation of inflationary pressure. This can be explained by two factors: firstly rising food and energy prices, and secondly the increased cost of labor, including a shortage of manpower.

Tags: European market, Western Europe, agricultural infrastructure, European Commission, financial crisis, manpower

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