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The evolution and economic environment of Cognac

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  1. Introduction
    1. Definitions
    2. What is Subway concept?
    3. Why is it called Subway?
    4. Why the name was not translated to French
    5. Slogan
  2. Subway's adaptation to French culture and gastronomy
  3. Conclusion

France is known worldwide for its wine heritage. In this heritage, amber liquor is distinguished from others by its very nature as a premium spirit, but also through its outstanding economic performance in recent years due to the crisis in the French wine world. This liquor is Cognac, a drink that sustains a French region. Today, its sales are going through the roof but this has not always been the case. This study is designed to introduce Cognac to new players and markets, and also present the difficulties encountered and the solutions that have been made to address these problems.

The origins of the Charentais wine, or more generally of the basin south of the Poitou-Charentes, are ancestral. Indeed, it all started at the time of the Roman Empire, during which time after the start of operations in the field of Saintonge (Charente), the Emperor Probus allowed the Gauls to own vineyards and produce wine . But this time one does not yet speak of distillation. It must indeed wait until the eleventh century that the first distillation, which was in fact started as a solution to a problem of the time. The wines bore very little travel on exports to northern European countries (Holland, Norway). Therefore, merchants and growers began to use distillation and stored in oak barrels. The result was a water of life and enhanced consumable, and the Cognac was born. In short, one can say that Cognac owes its existence to export.

It is also good to note that the more one moves away from the heart of this region, fewer growers specialize in Cognac. Throughout the territory, the impact of the economy of Cognac is considerable. Be aware that this is no less than 34% of the value of agricultural production of the Charente. But as will be detailed later, the economy of Cognac is not only the agricultural sector represented by the wine. For the "restricted zone", Cognac is responsible for 18,800 direct jobs, and if the relatives of these employees and the indirect jobs are included, the Cognac is responsible for 47 000 lives of people . For comparison, this region has about 837,000 inhabitants, the economic weight of Cognac is a considerable territory.

As has been said, the Cognac is not limited to growers, but also an entire industry, a whole economic sector. This sector is dependent on the raw material grape juice, it is highly concentrated geographically.Thus, the major trading houses are located in the territories of Cognac, Merpins, Jarnac or Rouillac.

The economic sector consists of a set of relationships between different actors, all equally important. Simply put, the agents will be grouped into two sets: the winemakers, distillers on one side, then traders and cooperatives on the other. Winemakers, they are at the bottom of the productive chain, in the beginning. Their business is the heart of Cognac production, the cultivation of the vine. They own most of the vineyards. According to the Bureau National Interprofessionnel du Cognac (BNIC), there is an estimated 6400, number of growers in the "restricted zone". There are several types of wine.

Tags: The evolution of Cognac; economic environment of Cognac; difficulties faced by this market and probable solutions

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